Google Panda patent granted
In 2014, a patent (Rating search outcomes) written by Google’s Navneet Panda and Vladimir Ofitserov – presumably describing the Google Panda algorithm replace, or components of it – was granted.
Nonetheless, the truth that Google was granted this patent didn’t essentially imply it was being utilized by Google on the time, or that it hadn’t been modified for the reason that utility was filed.
Learn all about it in Google Granted Patent For Panda Algorithm and dive deeper into Invoice Slawski’s Google’s Panda Granted a Patent on Rating Search Outcomes and Is Rating Search Outcomes the Panda Patent? on Web optimization by the Sea. And right here’s the patent.
In brief, it was about taking a look at inbound hyperlinks and what number of search queries have been made a couple of specific web page/useful resource, and it modified the “preliminary scores” for the pages/assets being ranked.
Slawski defined the patent had many components that labored collectively:
- Figuring out, for a lot of teams of assets, a rely of impartial incoming hyperlinks to assist in the group
- Deciding, for every of the plurality of teams of assets, a rely of reference queries
- Selecting, for every of the plurality of teams of assets, a respective group-specific modification issue, whereby the group-specific modification issue for every group get primarily based on the rely of impartial hyperlinks and the rely of reference queries for the group
- Associating, with every of the plurality of teams of assets, the respective group-specific modification issue for the group, whereby the respective group-specific modification for the group modifies preliminary scores generated for assist in the group in response to acquired search queries
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From Search Advertising and marketing Expo (SMX)
Previous contributions from Search Engine Land’s Topic Matter Consultants (SMEs)
These columns are a snapshot in time and haven’t been up to date since publishing, except famous. Opinions expressed in these articles are these of the creator and never essentially Search Engine Land.
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