TheOr launches ‘vag-tastic’ everlasting Vagina Museum

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“Wish to be the primary to return?” asks company TheOr for London’s Vagina Museum (suspect there is likely to be a pun lurking there) because the museum strikes into its first bricks and mortar dwelling in London’s East Finish.

The museum says it’s the world’s first devoted to vaginas, vulvas and the gynaecological anatomy. In earlier pop-up guises it attracted greater than 150,000 guests with exhibitions together with Muff Busters: Vagina Myths and The way to Combat Them and Durations: A Temporary Historical past.

The brand new professional bono TheOr marketing campaign ‘Neighbours’ follows on from work which raised £20,000 for the museum. The brand new marketing campaign options posters by by Mirjami Qin.

Vagina Museum founder and director Florence Schechter says: “We’re thrilled to have the ability to reopen our doorways to the general public. Throughout our momentary closure, we’ve had so many individuals categorical how a lot they missed us. Because the starting of this venture, it’s been essential to us for the Vagina Museum to exist as a bodily area. These previous couple of months have been robust as we’ve looked for a brand new dwelling. We’re excited to change into part of the colourful neighborhood in Bethnal Inexperienced.”

Senior creatives Amy Fasey and Jacob Hellstro?m say: “It’s been a pleasure to create some eye-catching vag-tastic work for the Vagina Museum once more. Not solely are they a bunch of fantastic folks, driving unbelievable change – they repeatedly push the boundaries of the areas they’re in – permitting bravery in work that we hardly ever see.

“Hopefully having vaginas (and phrases like clit and vulva) within the public realm will assist deal with the stigma surrounding gynaecological anatomy as an entire, in addition to proceed the museum’s mission of spreading information, empowering ladies and elevating consciousness of public well being”.