Impartial UK media company the7stars has gained Bensons for Beds, one of many UK’s largest beds retailers. Bensons for Beds has 179 shops and owns the Slumberland model.

The account was previously with VCCP and Syzygy. The7stars gained out in opposition to PHD and Wavemaker in a pitch dealt with by Aperto.

Bensons for Beds is now backed by specialist European retail sector investor Alteri with a three-year funding programme.

Bensons for Beds advertising and marketing director Helen Nunn says: “We’re very a lot trying ahead to working with the7stars as we embark upon our three-year transformation programme and the alternatives that lie forward to achieve new audiences.

“The staff at the7stars demonstrated a transparent imaginative and prescient to assist us in attaining our brief and longer-term goals in addition to their confirmed expertise in transformation progress. Digital transformation is essential to our technique and the staff will improve our capabilities in attaining an omni-channel technique.”

Company founder Jenny Biggam says: “We’re extremely excited to start out work for Bensons for Beds. It’s a enterprise with an enormous alternative and really large ambitions. Through the pitch course of we found the significance of a superb night time’s sleep and the worth that customers place on the right mattress. We now have some nice concepts to transform enlightened shoppers into blissful Bensons’ prospects.”