Taking part in the entire course

AT&T Enterprise launched its “Subsequent Stage Community” marketing campaign final summer time, aiming at giant companies and authorities entities that worth each safety and community stability, which the corporate branded as “connectivity.”

This yr, AT&T shifted the message to small companies that required a extra private strategy. The corporate needed to point out it might assist with hiring expertise, launching an internet site, constructing a social media presence, choosing an web supplier, and establishing roles and obligations inside their crew.

“They want somebody who will be their tech assist,” Vargas mentioned. “So we had been in search of one thing that will be totally different within the market, break via and permit us to inform the plight and challenges of small companies.”