Earlier at present, we introduced that we’ve got acquired Egoditor GmbH, the world’s main QR code platform, together with their flagship web site QR Code Generator, establishing Bitly because the clear class chief in two excessive progress markets — hyperlink administration and QR code technology.

Extra particulars on the acquisition will be present in at present’s press launch.

Introducing the Buyer Connections Platform

With the acquisition of Egoditor and the current launch of our Hyperlink Launchpad product into personal beta, we now have the three pillars of what we’re calling the Bitly Buyer Connections Platform, an all-in-one hyperlink administration, QR code and link-in-bio platform. This combine of latest product launches and strategic acquisitions solidifies our place as a number one SaaS platform that allows a whole bunch of 1000’s of firms to interact their prospects and thousands and thousands of individuals to attach with digital experiences.

The Buyer Connections Platform will empower folks, manufacturers and companies of all sizes to interact their prospects wherever at scale. Audiences will be capable to uncover and discover extra content material. Corporations will be capable to use branded hyperlinks and customized QR codes as a trusted gateway for delivering vital notifications, info, and experiences to their prospects. Think about a platform the place you may handle your entire buyer touchpoints holistically – a hyperlink in an SMS message, a personalized link-in-bio expertise, or a QR code that bridges the bodily and digital worlds. Take into consideration the model continuity this permits, and the belief and loyalty that it builds along with your prospects. 

This platform is being developed based mostly on our prospects’ overwhelming suggestions. Customers really feel fatigue from having to juggle throughout a number of platforms to handle their enterprise. A unified platform solves this drawback and gives distinct all-in-one options:

• Customized Model Experiences – create, deploy and handle branded hyperlinks, vertical-specific QR codes and customised link-in-bio touchdown pages that match your branding and goals.
• Unified Administration – merely curate, bundle, deploy and observe your entire most related hyperlinks and QR codes — all from one place.
• Wealthy Cross-Resolution Analytics – a platform that mixes hyperlink administration, QR codes, and link-in-bio right into a single answer gives a a lot richer and actionable set of insights. Observe and examine the efficiency of hyperlinks and QR codes throughout all channels, gadgets, referrals, and geographies to know that are driving probably the most site visitors and highest ROI. 
• Versatile Packaging – buy every product individually or as a bundle, as greatest fitted to what you are promoting wants.

Our Future As a Main SaaS Platform

Bitly is getting into a brand new period of progress transformation. We’ve all the time identified that what we had been creating was a vital gateway for firms to interact their prospects, and this has solely elevated in significance during the last 18 months. 

On the advertising and marketing entrance, there’s a large quantity of digital content material sharing occurring at present. What was as soon as primarily exchanged via social media and e mail, is now being fueled by platforms like Slack, Google Drive, Zoom and YouTube to call a number of. Social media itself has developed as creators and influencers have grown to change into highly effective model ambassadors, leveraging platforms reminiscent of Instagram and TikTok to quickly construct followers and share quite a lot of content material via options like link-in-bio.

This has all been magnified much more by the pandemic. Colleges moved to distant studying through video conferencing. The surge in all the pieces e-commerce – from supply providers and on-line purchases to the emergence of each DTC (direct to client) model underneath the solar – has reworked all the pieces we do. This demand has made connecting the bodily world to cell and on-line content material pervasive throughout all industries, and in lots of instances, vital for doing enterprise. Eating places switched to QR codes for cell menus. Organizations of all sorts are utilizing QR codes to attach real-life to digital for all the pieces from actual property open homes to Covid check check-ins to wi-fi entry in your lodge room. We couldn’t be extra excited to be partnering with the workforce at Egoditor. The good platform they’ve constructed, and their thought management in the way forward for QR codes, might be a vital a part of propelling Bitly ahead as we discover these new alternatives collectively. 

With channels like social and e mail changing into overcrowded, cell textual content is quick changing into the main selection of buyer communication for manufacturers and companies. 97% of People personal a cellular phone and 9 out of 10 customers would like to speak with companies via textual content messages. The rise in SMS has created a chance for 1:1 engagement and extra personalised communications, however not with out the challenges of character limits, guaranteeing it doesn’t get blocked by cell suppliers and with the ability to scale with out racking up huge prices. 

As a longtime model that greater than 5 million customers and over 325,000 prospects belief, we consider we’ve got the proper instruments, workforce and merchandise to assist main manufacturers and enterprises, creators and influencers, retailers and people to take their companies to the following degree.

We encourage you to take a look at our present options (Bitly and QR Code Generator), share your suggestions, and keep tuned for extra updates on the brand new Buyer Connections Platform. Bitly wouldn’t be the place we’re at present with out you!