Mailchimp is among the hottest automation and e-mail advertising platforms.

And with analysis revealing that 54 p.c of workers consider they might save 240 hours yearly by means of automation, it’s straightforward to see why companies are keen to seek out automation software program that meets their wants.

After all, Mailchimp is hardly the one possibility. And with the platform saying a raft of value will increase (together with a mean 11 p.c hike in February 2022), it pays to buy round.

Fortuitously, there are a whole lot of Mailchimp alternate options on the market. So many, actually, that it’s straightforward to really feel overwhelmed by selection.

However don’t fear: we’ve executed the onerous give you the results you want by rounding up the ten finest Mailchimp alternate options and evaluating them throughout varied components, together with:

• Pricing
• Buyer help
• Function units

The Mailchimp Options Comparability Desk

 

 

1. Drip

Clearly, we couldn’t write an article about the very best Mailchimp alternate options with out mentioning our personal platform. Drip is a advertising automation platform constructed particularly for ecommerce manufacturers. We assist ecommerce entrepreneurs ship personalised buyer journeys at scale by means of e-mail, onsite, and third-party integrations.

What Makes Drip the Finest Mailchimp Different?

• Stronger record administration and deliverability. Drip’s common ecommerce open charge is 38 p.c, in comparison with simply 15.7 p.c for Mailchimp. And our deliverability is larger, too (at 99.7 p.c, vs. 96 – 99 p.c for Mailchimp).

• Superior ecommerce automations. Drip’s automations are tailor-made to DTC ecommerce companies, comparable to the flexibility to run seamless multi-channel advertising campaigns from a single automated workflow.

• Constructed with ecommerce in thoughts. Not like Mailchimp, Drip is ecommerce-specific. We combine with all the most important ecommerce platforms and supply pre-built workflows for widespread ecommerce actions, like cart abandonments and order confirmations.
• Entire-audience segmentation. Mailchimp’s list-based structure is limiting, with the potential for purchasers to exist on a number of lists — creating disconnected information and reporting limitations. In contrast, Drip’s highly effective segmentation works throughout your total viewers, permitting you to personalize messaging primarily based on how guests work together along with your retailer.

• Multichannel workflows. Mailchimp solely has e-mail workflows, whereas Drip additionally means that you can leverage automations throughout Fb, Instagram, and Google Advertisements.

• Excessive-quality ecommerce e-mail templates. Drip affords 50+ professionally designed ecommerce e-mail templates (not together with one-click-to-add automation workflow templates), whereas Mailchimp’s templates are extra fundamental and cut up throughout a number of niches.

• Superior ecommerce help. Our professional in-house buyer help crew is available to provide you customised suggestions and ecommerce finest practices — together with through reside audio with display sharing. Mailchimp solely affords generalist help, and you may’t decide up the telephone to them except you’re a Premium buyer.

Mailchimp vs Drip: How Does Drip Examine to Mailchimp?

 

2. ActiveCampaign

ActiveCampaign is a buyer expertise automation platform aimed toward B2B and B2C companies throughout varied industries — together with ecommerce. Over 150,000 small companies in 170+ nations use the platform for e-mail advertising, CRM performance, gross sales and advertising engagement, and extra.

What Makes ActiveCampaign the Finest Mailchimp Different?

• Refined machine studying. ActiveCampaign integrates machine studying expertise to assist enhance marketing campaign efficiency over time.

• Extra advertising channels. Whereas Mailchimp claims to be an all-in-one automation platform, it’s largely targeted on e-mail. On the flip facet, ActiveCampaign clients can create automated, multichannel consumer journeys, together with SMS, e-mail advertising, and onsite messaging.

• Higher selection of templates. ActiveCampaign affords 250+ high-quality responsive e-mail templates that may be totally personalized in only a few clicks. Mailchimp has a a lot smaller choice—and plenty of look fairly dated.

• Less complicated type creation. Whereas ActiveCampaign has a single, easy-to-use visible editor for creating a number of type varieties, Mailchimp has separate editors for embedded and popup kinds.

How Does ActiveCampaign Examine to Mailchimp?

 

3. Klaviyo

Klaviyo (pronounced “Clay-vee-oh”) is an ecommerce advertising automation platform that permits clients to run automated e-mail and SMS campaigns. Klaviyo is utilized by 100,000+ paying clients in over 80 nations, starting from small companies to Fortune 500 retailers.

What Makes Klaviyo the Finest Mailchimp Different?

• Extra marketing campaign choices. Klaviyo combines e-mail and SMS advertising, serving to you attain your viewers through the platforms they use most, whereas Mailchimp is email-only.

• Constructed for ecommerce. Like Drip, Klaviyo is a devoted ecommerce automation platform, with performance geared particularly to the ecommerce area. You received’t get that from Mailchimp.

• Extra pre-built ecommerce automations. Klaviyo affords 60+ pre-built, ecommerce-specific automations—together with cart and browse reminders, in-stock alerts, and deserted cart emails. On the time of writing, Mailchimp solely affords a dozen “pre-built journeys”.

• Superior segmentation. Klaviyo enables you to get tremendous particular on segmentation, permitting you to focus on individuals who purchase on sure days, all the time pay with coupons, or solely buy full-price gadgets. And it integrates with Fb viewers concentrating on for even deeper segmentation. Mailchimp is way extra restricted (and doesn’t function Fb viewers integration).

• Make the most of predictive analytics. Klaviyo options information science instruments that assist you determine people who find themselves more likely to grow to be high-spending clients. Mailchimp doesn’t supply something related.

How Does Klaviyo Examine to Mailchimp?

 

4. Omnisend

Because the title suggests, Omnisend is an omnichannel advertising automation platform. It focuses on the ecommerce area, providing e-mail and SMS advertising performance to over 80,000 ecommerce manufacturers.

What Makes Omnisend the Finest Mailchimp Different?

• Leverage multichannel campaigns. Omnisend affords built-in e-mail and SMS campaigns that may be totally personalized to your model and viewers, whereas Mailchimp is predominantly an e-mail advertising platform.

• Increased-quality templates. Mailchimp affords extra templates, however Omnisend’s are higher-quality—and can be found to all clients (even on the free plan). Omnisend additionally means that you can import HTML templates freed from cost.

• Extra beneficiant free plan. Omnisend’s freemium product tier affords extra performance than Mailchimp’s, together with A/B testing, SMS messaging, and internet push notifications. Free Omnisend subscribers even get 24/7 e-mail and reside chat help.

• Enhanced automation. Mailchimp’s free plan doesn’t embrace automation, whereas its entry-level Necessities plan solely affords fundamental, one-step automations. In contrast, Omnisend clients get entry to superior automation on all plans (even the free one), permitting them to arrange push notifications, SMS messages, emails, and circumstances from the visible stream editor.

• Extra intuitive type builder. It’s simpler to create onsite kinds utilizing Omnisend’s type builder. The platform additionally affords a number of type choices, together with signup bars, popups, and wheel-of-fortune kinds.

How Does Omnisend Examine to Mailchimp?

 

5. AWeber

AWeber is a advertising automation platform for small companies. Clients use AWeber’s instruments to ship emails, construct touchdown pages, and automate their advertising. It additionally affords form-building performance to assist customers seize viewers information.

What Makes AWeber the Finest Mailchimp Different?

• Extra e-mail templates. AWeber affords 600+ e-mail advertising and publication templates—about six instances greater than Mailchimp.

• Higher selection of touchdown pages. AWeber clients can entry dozens of touchdown web page templates, whereas Mailchimp solely has 10. 

• Improved help choices. All AWeber clients get entry to 24/7 help through telephone, e-mail, and reside chat—even when they’re on the platform’s free product tier. Solely Premium Mailchimp clients (paying $350+ a month) get phone-based help.

• (Barely) cheaper value. Each platforms supply respectable free product tiers. However relating to paid plans, AWeber is barely extra beneficiant. You’ll pay $26.15+ monthly for as much as 2,500 subscribers, in comparison with $39.50 with Mailchimp.

How Does AWeber Examine to Mailchimp?

 

6. ConvertKit

ConvertKit positions itself as a advertising platform for content material creators, from podcasters to authors to musicians to coaches. It affords a bunch of instruments, together with touchdown web page and type builders, e-mail advertising, and a visible automation builder. Over 560,000 creators have used the platform to achieve 600+ million followers and followers.

What Makes ConvertKit the Finest Mailchimp Different?

• Increased e-mail deliverability. Mailchimp boasts sturdy deliverability, at a mean of 96 – 99 p.c. Nevertheless it’s nonetheless decrease than ConvertKit’s very good 99.73 p.c deliverability charge.

• Constructed for content material creators. If you happen to’re an writer, musician, coach, or podcaster, you’ll have the ability to leverage ConvertKit’s devoted instruments for content material creators. As a generalist platform, Mailchimp doesn’t significantly cater to this area of interest.

• Less complicated record administration. ConvertKit permits customers to add contacts to a central hub, then phase them with kinds, sequences, and tags. You possibly can even construct segments of subscribers with related traits, even when they belong to totally different kinds, sequences, or tags. Mailchimp is extra sophisticated—and it payments double for contacts who seem on two lists.

• Extra (and higher) templates. ConvertKit clients can create easy touchdown pages primarily based on dozens of enticing templates. It even permits customers with out web sites to construct touchdown pages. Mailchimp affords touchdown web page templates too, however they’re fewer in quantity and customarily lower-quality (in our view).

• Extra beneficiant freemium choices. Each ConvertKit and Mailchimp supply free product tiers. However ConvertKit’s is a contact extra beneficiant, permitting as much as 1,000 subscribers and limitless e-mail sends, in comparison with 500 contacts and 1,000 month-to-month sends for Mailchimp.

How Does ConvertKit Examine to Mailchimp?

 

7. Sendinblue

Sendinblue is an all-in-one advertising platform incorporating e-mail, SMS, WhatsApp, lead seize kinds, Fb Advertisements, touchdown pages, and advertising automation. Half one million clients in 180 nations use the platform to ship a mixed 200 million emails day by day.

What Makes Sendinblue the Finest Mailchimp Different?

• Enhanced record administration. Mailchimp clients typically complain about record administration, with no possibility so as to add contacts to a number of lists in the identical campaigns. In contrast, Sendinblue’s record administration is intuitive and might be simply automated, which means new subscribers might be mechanically added to a number of lists primarily based on their actions.

• Extra beneficiant free plan. Sendinblue’s free product tier is among the most beneficiant in the marketplace, providing as much as 300 emails per day with limitless contacts. Mailchimp’s is fairly stingy by comparability, with solely 500 contacts and 1,000 month-to-month e-mail sends.

• Extra superior automations at decrease tiers. Mailchimp affords a ton of automations, however essentially the most superior stuff is simply out there on the upper Normal and Premium plans. Alternatively, Sendinblue’s automation options—together with lead scoring and pre-launch marketing campaign testing — are even out there to free customers (though they’re restricted to 2,000 contacts on the free and Starter plans).

• Extra methods to achieve your viewers. Whereas Mailchimp is all about e-mail advertising, Sendinblue means that you can goal clients through e-mail, WhatsApp, and SMS — even on its lowest product tiers.

• Constructed-in CRM. Not like Mailchimp, Sendinblue has a devoted CRM, making it simpler for customers to handle their gross sales pipelines.

How Does Sendinblue Examine to Mailchimp?

 

8. Fixed Contact

Fixed Contact is a digital advertising platform incorporating e-mail, SMS, social media, and automation. It predominantly targets small companies in varied industries. Nevertheless it’s arguably finest suited to nonprofits because it affords them a wholesome low cost on pay as you go plans.

What Makes Fixed Contact the Finest Mailchimp Different?

• Extra e-mail templates. Fixed Contact affords 200+ e-mail templates — about twice as many as Mailchimp. Its templates are segmented into helpful classes, comparable to retail and holiday-themed newsletters.

• Extra e-mail sends on your buck. All Fixed Contact packages have a month-to-month e-mail ship restrict of 24X your whole contacts. So in case you’ve received 2,500 contacts, your ship restrict is 60,000 emails a month. On the identical value level, Mailchimp solely affords 25,000 month-to-month e-mail sends.

• Extra factors of contact. Offered you’re primarily based within the US, Fixed Contact enables you to add SMS advertising to its paid plans from $10 monthly, supplying you with a further technique to attain your viewers.

• Greater reductions for nonprofits. Each Mailchimp and Fixed Contact supply discounted charges for charities and nonprofits. However Fixed Contact’s is extra beneficiant: nonprofits get a 30 p.c low cost once they prepay for 12 months, in comparison with Mailchimp’s 15 p.c low cost.

How Does Fixed Contact Examine to Mailchimp?

 

9. GetResponse

GetResponse is initially an e-mail advertising platform, however higher-paying clients also can entry automation, SMS advertising, internet push notifications, and a bunch of different options. Over 350,000 companies use GetResponse, together with massive names like Ikea, Stripe, and Zendesk.

What Makes GetResponse the Finest Mailchimp Different?

• Increased-quality templates. Each Mailchimp and GetResponse supply 100+ e-mail templates. However GetResponse’s highest-quality templates can be found to all customers, whereas lower-tier Mailchimp clients solely get entry to fundamental (and considerably outdated) templates.

• Extra beneficiant free plan. Once more, each platforms supply a free-for-life product tier. However with GetResponse, you stand up to 500 contacts and a couple of,500 month-to-month e-mail sends—plus a number of different great things, like click on monitoring and an HTML editor.

• Extra refined record administration. Not like Mailchimp, GetResponse doesn’t silo your contacts, so you may copy or transfer them to totally different campaigns. And also you received’t be charged twice if a contact exists in two campaigns.

• Multi-language help. GetResponse and Mailchimp are each actually international platforms, so it’s useful that GetResponse affords e-mail help in eight languages. That’s over twice as many as Mailchimp.

• Higher entry to spam testing. All GetResponse customers get entry to spam and design testing, serving to extra of your messages land in the primary inbox. Mailchimp solely affords design testing at larger value factors or as a third-party service — and doesn’t do spam testing in any respect.

• Extra choices for kinds and popups. GetResponse affords an enormous library of web site type and popup templates, plus an easy-to-use drag-and-drop instrument to create your individual designs. Mailchimp’s type and popup choices are extra restricted and tougher to make use of.

• Built-in webinar internet hosting. GetResponse affords built-in webinar internet hosting with its Advertising Automation, Ecommerce Advertising, and MAX2 value plans. You don’t get that with Mailchimp.

How Does GetResponse Examine to Mailchimp?

 

10. HubSpot

HubSpot is a CRM platform that additionally affords e-mail advertising, automation, touchdown pages, and content material advertising performance.  Its advertising, gross sales, service, CMS, and operations merchandise can be found as standalone subscriptions, or might be mixed to create an all-in-one inbound advertising platform. HubSpot has 167,000+ clients in over 120 nations, together with family names like DoorDash and Soundcloud.

What Makes HubSpot the Finest Mailchimp Different?

• Way more than e-mail advertising. Mailchimp is initially an e-mail advertising platform, whereas HubSpot does a lot different stuff. If you would like an all-in-one platform, Mailchimp can’t compete.

• Extra beneficiant free plan. Any free performance is healthier than none, however HubSpot’s free advertising plan affords limitless contacts, twice as many month-to-month e-mail sends, and extra performance like conversational chatbots and advert retargeting.

• A/B testing on touchdown pages. Each platforms function touchdown web page builders. However solely HubSpot affords A/B testing on touchdown pages—very important for bettering conversion charges.

• Each integration you may think about. Mailchimp affords a whole lot of integrations. However it could’t match HubSpot, which affords 1,000 integrations throughout advertising, gross sales, customer support, finance, and productiveness.

• Extra reporting choices. Once more, Mailchimp’s reporting and analytics is great, however HubSpot merely affords extra choices. Even free plan subscribers stand up to 3 reporting dashboards, every containing as much as 10 experiences.

• Constructed-in social media posting. At Advertising Hub Skilled stage, HubSpot customers can join as much as 50 social media accounts, create 10,000 posts monthly, and schedule as much as three years upfront. Mailchimp can’t do any of that.

How Does HubSpot Examine to Mailchimp?

 

Steadily Requested Questions

Are There Higher Options to Mailchimp?

There are many higher alternate options to Mailchimp. Standard Mailchimp alternate options for ecommerce entrepreneurs embrace Drip, Klaviyo, and Omnisend, whereas the likes of ActiveCampaign and Sendinblue supply extra generalist e-mail advertising platforms. And in case you’re on the lookout for an all-in-one answer, HubSpot is tough to beat.

Does Google Have a Mailchimp Different?

Google doesn’t have its personal e-mail advertising providing. Nevertheless, there are numerous apps that successfully flip Gmail into an e-mail advertising service—albeit with out a few of the extra superior options of a devoted platform.

Is Mailchimp the Finest E mail?

Mailchimp is a strong e-mail advertising platform with a good free plan and glorious reporting choices. Nevertheless, it’s not essentially the “finest” possibility. There are many high-quality Mailchimp alternate options on the market. Some supply extra industry-specific options; some are cheaper; some supply further performance, like touchdown web page A/B testing or extra refined automation. Selecting the “finest” platform will rely in your advertising targets and the wants of your enterprise.

What Are the Disadvantages of Mailchimp?

Mailchimp has a couple of notable disadvantages. As an example, its workflows are rigid and email-only, excluding platforms like Fb and Instagram. Though it affords a ton of integrations, it has a rocky relationship with Shopify. And its list-based structure is limiting, with clients showing on a number of lists — resulting in reporting challenges and disconnected information.

Conclusion

In the end, there’s no technique to confidently reply the query: “What’s the finest Mailchimp different?”

The most effective Mailchimp possibility relies on your particular necessities: 

• Do you simply need e-mail advertising or an all-in-one platform?
• Are you on the lookout for an ecommerce-specific platform or one thing extra “basic”?
• Are you ready to deal with a steep studying curve in return for superior instruments?

Nevertheless, in case you’re a DTC ecommerce marketer on the lookout for a advertising automation instrument constructed particularly for companies like yours, we actually consider Drip is your best option.

Better of all, yow will discover out for your self by signing up on your 14-day free trial right this moment.