To higher assess the challenges and alternatives for inside company communications, Ragan Communications and PoliteMail surveyed greater than 250 communicators in Might 2022. We requested in regards to the effectiveness of comms channels and platforms, measurement and analytics, expertise and instruments, what’s working and what isn’t … and, maybe most significantly, how execs can enhance their present comms channels and strategies of communication.
Electronic mail stays probably the most used type of communication, hybrid is the highest work mannequin and communicators proceed to battle with reaching staff wherever they’re.
Different notable highlights from this 12 months’s survey:
- SharePoint took the lead as the highest intranet platform and YouTube as the highest video platform
- Analytics and measurement of comms throughout channels stays a problem
- If given extra price range, most respondents need extra employees
- There’s a requirement for extra automated techniques to ship content material and language translation
- And, rather more.
Obtain “The State of Company Communications Survey 2022” report at the moment as a benchmark for the self-discipline, and the insightful alternatives for the longer term.
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