Earlier winners have included Abba, Celine Dion, Lordi and Conchita Wurst. Regardless of their victories (Abba aside), there isn’t any certain signal of high quality in the case of being topped the highest tune, with few songs actually breaking by way of to develop into memorable classics over time.

Essentially the most well-known facet of the competitors options the prolonged voting through which every nation has a consultant name into the stay ceremony to disclose their nation’s scores for his or her favourite songs between 1 – 12 factors. They aren’t allowed to present factors to their very own entries.

Celebrating Ukrainian tradition

U.Okay. company Superunion and Ukrainian inventive studio Starlight Artistic collaborated to convey this yr’s Eurovision to life for the general public by way of a brand new visible identification and slogan, “United by Music,” each of which signify the particular partnership between the U.Okay., host metropolis Liverpool and Ukraine. The colours are impressed by the Ukrainian and U.Okay. flags, whereas the typeface used is known as “Penny Lane” as a nod to Liverpool’s musical heritage. 

They selected an emblem of hearts to signify “the concept of 160 million heartbeats beating as one–reflecting the facility of music to unite audiences but additionally the unity between Ukraine and the U.Okay.,” mentioned Stuart Radford, govt inventive director at Superunion. “It was actually vital we replicate how particular and uncommon this case is between Ukraine and the U.Okay.” The image of the heartbeat and bringing individuals collectively by way of music additionally has resonance in Ukraine, he added.

Crucially, the group needed Eurovision to seize “the enjoyment and enjoyable” of Ukrainian tradition and its connection to the world, somewhat than the present struggle and tragedy, mentioned Starlight Artistic chief govt Martynova Olena.

“It’s vital to Ukraine to be a part of world and European tradition. After our victory, life will go on,” she mentioned. “Ukraine now’s about vitality and optimism. It’s vital for us to participate in tradition in a optimistic manner.” 

The advertising prospects

“Like most massive occasions, Eurovision is a industrial machine. Certainly, a substantial a part of its funding comes from sponsorship, serving to guarantee it stays a few of the finest worth programming for broadcasters throughout the continent,” defined Jerry Daykin, vp head of media for Beam Suntory and self-confessed Eurovision fanatic.

This would be the third yr that Moroccanoil has held the put up of Presenting Associate for the competitors, which sees it host a Social Hub internet hosting behind-the-scenes content material. This yr is is activating the partnership by asking customers to participate in the “Present Us Your Fashion” competitors, scoring movies posted by followers through social media.