Should you’ve racked up awards or accolades for your small business, you’re not incorrect in wanting to indicate them off.

Your achievements signify you’re doing just a few issues proper, so why wouldn’t you show them in your web site?

The secret’s to make sure you don’t look too company-focused or braggy – in any case, a cardinal sin of content material is utilizing an excessive amount of “I” or “we” language and forgetting to speak to your viewers with “you” language.

To strike the suitable steadiness, it’s essential to write an awards web page that isn’t distracting or annoying, however reasonably provides credence to your model and builds belief.

You need clients to say, “Wow, this firm is de facto profitable!” Not, “Yuck, this firm is obsessive about itself.”

Let’s discuss the way to create an awards web page, together with how having one builds belief with clients.

Why create an awards web page in your web site?

Awards pages might help set up your authority, giving your search engine optimization slightly enhance.

How?

Awards are proof that you simply’re a power in your {industry}, doing distinctive work. Different folks paid consideration and acknowledged you for what you do, and now they’ve given you bodily proof of your organization’s prowess. 

Thus, these awards are belief indicators to prospects and to serps (E-A-T, anybody?).

For instance, the Search Engine Land Awards are handed out yearly to entrepreneurs, groups, and businesses that display excellence in natural or paid search advertising and marketing initiatives or campaigns.

The right way to create an awards web page that reveals off your achievements – with out turning folks off (+ 7 examples)

Questioning the way to create an efficient awards web page? Listed here are six ideas with seven examples from real-life companies which have performed it nicely.

1. Take into account making a separate awards web page

In case you have earned lots of awards through the years (good on you!), take into account displaying them on a separate awards web page. 

For instance, the College of Dundee in Scotland has a web page devoted to its awards, with further pages that designate the context of every award. 

The awards web page is linked beneath their “About” data, which can be an excellent follow.

This manner, individuals who wish to view your awards have an apparent place to click on, whereas individuals who don’t care received’t be inundated with an extended checklist to scroll by means of. 

2. Embrace all of your vital awards, from most up-to-date to least

Should you’ve been profitable awards for years, that claims a terrific deal about your organization and its legacy. In case your award historical past goes again 5, 10, 15, and even 20 years, don’t be shy about displaying your sample of excellence.

That mentioned, additionally take into account the relevance of every award to your viewers and whether or not they’ll care. As an illustration, if your organization received an award for participation 5 years in the past, you possibly can most likely go away that one out.

Then again, perhaps you received “model of the 12 months” in an industry-wide contest 5 to 10 years in the past – that’s related to your clients, your popularity, and your authority. Thus, you must show it in your awards web page.

A great instance of this in motion is Liberty Mutual’s awards web page – they’ve an extended checklist of awards going again to 2016.

3. Embrace award badges or icons

Most awards include small badges or icons for displaying in your web site. Generally, it’s a good suggestion to take action.

Why?

As a result of many of those badges come replete with their very own recognition, particularly amongst these in your {industry}. Displaying a recognizable (and maybe coveted) badge is a very easy manner for the individuals who matter to see it and register it in a second.

One large tip – when you’ve got lots of awards badges, make certain they give the impression of being clear and arranged. In any other case, your web page might look messy and unprofessional, which is the precise reverse of what you need. A great rule of thumb is to maintain them on the smaller aspect and manage them into a listing or neat grid.

On the Goodnow Farms Chocolate homepage, they embody a tidy checklist of badges as a part of a photograph carousel.

4. Briefly describe the context of every award

In lots of circumstances, merely itemizing out your awards isn’t sufficient. Why ought to clients care in the event that they don’t know what that award means or signifies?

To that finish, embody a quick description of every award you’ve received, together with the way you have been chosen – particularly if clients voted for you (a large belief sign). Progressive does an excellent job of this on its awards web page:

Don’t have an extended checklist of accolades but? As an alternative of making a separate awards web page, take into account including your awards badges to a devoted part in your about web page.

This additionally works when you’ve got greater than three awards, by the way in which, and is a brilliant technique to attract consideration to them with out dedicating a whole web page to them.

On this vein, Thrive has included a bit devoted to their awards on their about web page. They use a easy paragraph to provide some context together with an organized row of small badges, and it does the job properly.

In case you have one or two awards to your title, you must take into account including the badges to your sidebar or footer. These are unobtrusive locations that profit from remaining static throughout your web site, so your awards might be displayed on each web page. 

Keep in mind, you possibly can at all times create an awards web page later in the event you earn extra.

6. Greater than 25 awards? Create an awards checklist

Let’s say your small business rakes within the awards persistently. That’s unbelievable, and you’ve got each proper to humble-brag slightly.

A wise and artful technique to show these awards is to create a listing. The extra awards you’ve got, the extra spectacular it’s going to look, particularly at first look.

Magpie Studios, a British design company, does this to nice impact. Their awards checklist is extremely lengthy and goes all the way in which again to 2011. Altogether, it makes a long-lasting impression that this can be a firm to be reckoned with.

One other firm that does this nicely is Hueston Hennigan, a regulation agency:

Keep in mind: Awards pages are about authority and constructing belief

By no means create an awards web page with out intention or a technique. Similar to your different web site pages, an awards web page has a function that may assist you construct towards reaching your objectives.

It’s not about displaying off however reasonably providing proof that your small business is credible and trusted. To that finish, solely show awards your clients will care about and hold your web page organized and straightforward to learn.

Finally, a well-designed awards web page is a good suggestion so long as you retain your clients, objectives, and technique in thoughts.

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Opinions expressed on this article are these of the visitor creator and never essentially Search Engine Land. Workers authors are listed right here.

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