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Observe, follow, follow.
How do you survive a disaster?
Viewers, viewers, viewers.
Forgive the spin on the traditional joke. However understanding your viewers and their expectations is the important thing to weathering any disaster.
That was the message delivered by James Shackelford, APR, vp of amfAR, The Basis for AIDS Analysis, in his presentation on disaster fast response rules at Ragan’s Strategic Communications Convention.
Shackelford provided a listing of questions you must ask when growing your disaster plan — and the vast majority of them should do with understanding your viewers. However earlier than you begin on these, he recommends beginning by constructing out a model persona, similar to you’ll a buyer persona. Understanding who you might be as a company forward of time helps you be higher ready to react within the second.
The largest, overarching query to ask is: What’s the reputational affect of this second? Do we have to act or not?
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