The way forward for advertising is undoubtedly intertwined with AI. The query now turns into: how will you fold it into your work?

The HubSpot Weblog surveyed 1,300+ professionals to see how they use AI of their day-to-day work and the place they see the largest advantages of this expertise.

We hope these insights will assist you discover the most effective areas to supercharge your advertising with AI. Let’s dive in.

The Prime Advantages of AI for Entrepreneurs [New Data]

1. 67% of entrepreneurs say the largest good thing about AI is the flexibility to create content material quicker.

In the event you’re in advertising, your job possible requires a point of creativity. But, the standard of your creativity is usually impacted by tight deadlines, restricted time, and competing tasks.

So, what’s a marketer to do? Enter AI.

A staggering 67% of entrepreneurs who use AI say it hastens the content material creation course of, enabling them to put in writing quicker, analysis faster, and hit “Publish” in a fraction of the time.

Even for those who’re not prepared at hand over your total creation course of to the robots — which we do not advocate anyway — you may nonetheless use it for smaller duties throughout the course of.

This is a snapshot of how entrepreneurs are leveraging AI for content material creation:

25% use AI to summarize content material into key factors
18% use AI to create outlines
20% use AI to put in writing advertising copy
36% use AI to create photographs

AI can also be a strong instrument for repurposing content material. 13% of entrepreneurs use AI for this precise function, enabling them to get extra traction content-wise.

Take Vidyo AI, for instance. This instrument allows you to convert YouTube movies into quick, bite-sized movies for TikTok and Instagram. That is considered one of many instruments that may convert content material for various codecs, platforms, and audiences.

Benefits of AI: 13% of marketers repurpose content with AI, from HubSpot's State of AI Report

2. 49% of entrepreneurs say the largest good thing about AI is the flexibility to create extra customized content material.

Odds are, the final advertising e-mail you acquired addressed you by title. This is only one instance of how integral personalization has grow to be in advertising.

Lately, customers count on manufacturers to push past generic messaging and converse to their pursuits, demographics, and site. However providing such an expertise to every buyer turns into difficult at scale.

With the assistance of AI, entrepreneurs can transfer past easy demographic focusing on and create dynamic buyer segments. It does this by “crunching the numbers” to foretell shopper conduct primarily based on previous interactions.

Platforms like Netflix, for instance, leverage AI to investigate viewers’ preferences and viewing historical past. The platform then gives tailor-made suggestions that align with every buyer’s distinctive style.

Benefits of AI: 85% of marketers who use AI say it boosts content personalization, from HubSpot's State of AI Report

Finally, smarter information results in extra customized buyer experiences. By understanding your buyer — and segmenting them appropriately — you may craft focused campaigns and messages that resonate on a deeper stage.

3. 48% of entrepreneurs say the largest good thing about AI is the flexibility to generate new concepts.

With AI, you are one well-written immediate away out of your subsequent massive thought.

Whether or not brainstorming a brand new advertising marketing campaign, writing a product description, or exploring weblog subjects, AI-powered chatbots – like ChatGPT, Jasper AI, and HubSpot’s Content material Assistant — can complement your creativity by providing new concepts and increasing the scope of potentialities.

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For example, think about a marketer utilizing a chatbot to generate taglines for an upcoming advertising marketing campaign. She contains details about her model, audience, and marketing campaign goals. It rapidly generates an inventory of catchy concepts from which she picks her favourite. Then, she edits it together with her model’s distinctive model and tone.

AI can even refine your concepts with market information, shopper suggestions, and historic efficiency. For instance, you may paste a whole bunch of buyer evaluations right into a chatbot and ask it to establish developments from the optimistic suggestions.

From right here, you may emphasize these strengths in your advertising campaigns and product descriptions. Or, you may use the evaluation to uncover frequent ache factors or desired options.

Again to You

We hope this text gives a strong overview of the important thing advantages of AI, particularly within the advertising realm. It is essential to notice that there is not any “proper” solution to implement AI into your workflow. Finally, it is as much as you to discover the place this expertise can greatest supercharge your work.