In 2015, social media utilization in Latin America (LATAM) nations far surpassed that of america. Whereas 23% of U.S. adults have been energetic on Twitter, a formidable 57% of Latin American adults have interacted with the social community. Latin America is a “cell first” area with the fourth-largest cell market on the earth.

Latin America is Cell (and Social) First

Because of this area’s cell adoption and social media utilization, entrepreneurs in LATAM are turning in the direction of influencers to interact their audiences and drive affect for his or her manufacturers. (Traackr has lately expanded protection to many Latin American nations in response to this development.)

For those who steadily learn this weblog then the names Lee Odden, Joe Pulizzi and Mark Schaefer are most likely all too acquainted. These are a number of the prime advertising influencers paving the way in which in content material advertising, web optimization, and influencer advertising greatest practices. Though these are acquainted names to North American entrepreneurs, who holds the eye of Latin American entrepreneurs?

The Prime 20 Advertising Influencers in Latin America

We needed to search out the influencers who’re setting developments and impacting trendy entrepreneurs in Latin America, a area with 640 million clients. These influencers assist information manufacturers to efficiently achieve client consideration by way of social media and drive ROI. Listed below are the highest 20 advertising influencers within the Latin American nations of Mexico, Brazil, and Colombia.

1. Patricia Behisa, Directora y Estratega Digital y Social Media Advertising, Mexico
2. Mauricio Sevilla Britto, Founder, ConfiguroWeb, Colombia
3. Alejandro Pinto, Mentor de Emprendimiento Apps.co, Colombia
4. Juan Carlos Mejía Ll, Consultor y conferencista en Advertising Digital, Colobmia
5. Enrique Gómez, Bucaink, Director de Marca y Relaciones publicas, Mexico
6. Henrique Teixeira Da Costa, Co-founder, Simply Trip Alongside, Brazil
7. Paulo Del Picchia, Advertising Guide, Brazil
8. Ricardo Villanueva Rios, Social Media Guide, Mexico
9. Cassio Politi, Diretor de content material advertising, Tracto, Brazil
10. Alejandro Armenta Rosas, Social Media Strategist, Mexico
11. Agnes Pires, Coordenadora Geral, GogoJob, Brazil
12. Gerardo Andrés Arcos Celis, CEO, Kooking, Colombia
13. Debora Saldanha, Advertising B2B, Alpar do Brasil, Brazil
14. Luana Cavalcanti, Digital advertising supervisor specializing in UX, Brazil
15. Marcela Mexia, Director, Adirektiva Superior Advertising, Mexico
16. Gustavo Trujillo, Gerente Social Media Service, AT&T Mexico, Mexico
17. Carlos Cortés, Director, Creativos Colombianos, Colobmia
18. Victor Alvarado, CMO, Federacion Mexicana de Futbol Asociación A.C., Mexico
19. Abraham Geifman, Head of Digital Advertising for Latinamerica, SAP, Mexico
20. Bruna Infurna, Head of Training & Trade – Advertising Options Sr.AE, LinkedIn, Brazil

These main voices in Latin America are innovators within the advertising house. Ensure that to comply with them to remain up-to-date with advertising practices in LATAM. We created this record utilizing the Traackr platform, and the rating is scored based mostly on the influencer’s relevance to influencer advertising, content material advertising, and social media technique. To be taught extra in regards to the Traackr platform and scoring algorithm, tell us. If you’re a marketer in one in all these nations and wish to scale your influencer advertising, we’re at all times right here to assist.