This 12 months’s IAB NewFronts has lastly come to an in depth, capping off per week of latest tech and video bulletins, high-profile live shows and even Conan O’Brien.

Adweek was on the bottom for all the most important occasions all through the week—except TikTok’s presentation, an occasion that was closed to the media. From the impact of the Writers Guild of America strike on shows to live shows and FAST adjustments, listed below are the most important moments. (And see all of our NewFronts protection right here.)

YouTube

YouTube kicked off NewFronts week by establishing itself as a spot the place tradition occurs. The video platform featured a phase the place individuals on the road got side-by-side photos of conventional celebrities and YouTubers, and infrequently, the pedestrians recognized the YouTubers and never family names which have usually been on the duvet of magazines. Lots of YouTube’s largest creators populated the occasion itself, together with Alan Chikin Chow, a prime Shorts creator with over 23 million subscribers, who made a humorous brief particularly for the NewFronts, taking part in with the thought of working late for the cross-country journey from Los Angeles to New York for the occasion. Attendees acquired cookies within the form of Chow’s exasperated face, along with entry to a number of latest advert codecs on the Shorts platform. — Catherine Perloff

Vizio

Vizio’s second in-person NewFronts moved to a brand new venue—New York’s Penn 1. Regardless of having seating this 12 months, it was nonetheless standing-room-only for the related TV firm’s presentation. Vizio debuted its Branded Content material Studio and gave attendees a sneak peek at upcoming dwelling display screen enhancements. Adopted by a reception with a full bar, friends left with their very own Vizio soundbar. — Mollie Cahillane

Amazon Adverts

Amazon’s practically two-hour presentation went all in on AVOD, with the announcement that 100 Prime Video originals will likely be out there to stream on Freevee by the tip of the 12 months. Talking of Freevee, James Marsden of the hit sequence Jury Responsibility took to the stage and talked concerning the docu-comedy sequence earlier than stating Ronald Gladden within the crowd. Plus, Marcus Mumford carried out Take a look at Us Now (Honeycomb) from Daisy Jones & The Six stay for the primary time. — M.C.