What’s working and what isn’t in the case of your model’s content material? The power to reply this query – and precisely – is important to discovering sustained success with at present’s high-volume digital campaigns.

As manufacturers look to remove blindspots in content material planning and manufacturing, asset information mixed with a enterprise intelligence (BI) software can paint a strong image of efficiency. Making that connection nevertheless, is usually simpler stated than accomplished.

That’s why Insights Information Connector is such a game-changer. It permits information from disparate elements of your advertising group to attach along with your content material information, offering a extra full take a look at efficiency and uncovering deeper takeaways, all the way down to the person asset stage, that can assist strategically drive model aims.

The way it Works

Insights Information Connector permits manufacturers to entry information from Brandfolder immediately from the large question appropriate BI instruments of their selection, reminiscent of Google Information Studio, Looker or Tableau. As soon as related, efficiency metrics like views, downloads and shares might be evaluated together with different related metadata like asset title, tags, marketing campaign and creation date for customized reviews.

By combining these reviews with different information sources round funds, web site analytics or marketing campaign efficiency metrics, groups can glean extra worthwhile insights that strengthen their general technique in a wide range of methods:

• Assess the ROI of campaigns and particular person belongings
• Optimize content material taxonomy for improved group and asset findability
• Apply asset metrics to optimize strategic planning and manufacturing of inventive content material
• Make the most of conversion reviews and A/B testing to grasp content material efficiency throughout campaigns and digital channels

The way it’s Used

As initiatives and campaigns take form, Brandfolder offers groups centralized entry to belongings and metrics into content material efficiency. By connecting Brandfolder with a BI software, manufacturers scaling these actions can higher leverage information for a extra full view into the influence of content material throughout their digital presence.

For advertising groups:

The highly-targeted and customized nature of at present’s advertising methods requires content material that’s designed with high-intent and the objective of fulfilling a particular goal. Brandfolder permits fast entry to essentially the most related belongings. With tags, labels, CDN utilization and different asset information accessible, Insights Information Connector uncovers how inventive might have an effect on marketing campaign efficiency.

Finally, this results in a extra data-driven understanding of how belongings are driving outcomes with a purpose to additional enhance campaigns.

For model and inventive groups:

Inventive and advertising groups work collectively to create a greater connection between the model and their target market. With Insights Information Connector, these groups are capable of layer AI-powered tags and contact level information to find out what inventive really resonates and on which channels.

Finally, this implies creatives are capable of higher align their technique and manufacturing workflows to extra effectively meet model aims.

Methods to Get It

When you’re a Brandfolder buyer already utilizing a enterprise intelligence software, higher using your content material information is straightforward. As soon as activated, your information might be shortly delivered to your BI software and added to reporting simply as you do with every other information supply. Contact help@brandfolder.com to study extra or get began.

Simply studying about Brandfolder and what DAM has to supply? Get a first-hand take a look at how content material group and information come collectively to construct stronger manufacturers with a free demo.