This week, there’s just one massive story: the Russian invasion and warfare in Ukraine.

The previous week has been a time of traumatic firsts for the web and for the world. The primary deployment of NATO forces. The primary time that supersonic jets are taking pictures each other out of the sky. The primary TikTok how-to movies the place teenagers display drive deserted tanks.

The worlds of media, advertising and marketing and know-how are reckoning with their position in a time of warfare. Past the same old questions of privateness, platforms now face the prospect of selecting sides in a significant battle – and troublesome theoretical questions of content material moderation and violent or state-sponsored imagery are abruptly not-so-theoretical.

Advertisers and companies are determining their position as effectively. For a lot of Individuals, the truth of this warfare started, awkwardly, alongside an in-frame Applebee’s business that includes a dancing cowboy, which occurred to roll simply as the primary air sirens went off in Kyiv.

Sadly, on account of model security considerations, many advertisers are filtering out information tales and tales of Ukraine or Russia on TV but in addition, significantly, on the web,

On this week’s episode, we look at the response by main web platforms to the warfare in Ukraine, and the way the warfare might have longstanding repercussions for US media and know-how firms.