Yearly all eyes are on the Met Gala — vogue appears from the stylish, to the inventive, to the outright weird could be seen strolling the pink carpet. Nevertheless, it has additionally grow to be an enormous second for magnificence manufacturers, particularly as social media has grow to be a much bigger a part of how celebrities and influencers (and their audiences) share concerning the occasion. 

Beneath is a listing of the highest magnificence manufacturers that had been most talked about alongside the Met Gala on social media. 

The High Magnificence Manufacturers on the Met Gala

Charlotte Tilbury and Chanel had been as soon as once more the highest magnificence manufacturers most talked about on the pink carpet (they had been additionally the highest magnificence manufacturers talked about most on the Golden Globes and Academy Awards). 

L’Oreal Paris, who obtained the fifth most mentions, hosted a novel “pre-game” occasion in New York Metropolis earlier within the day the place they invited make-up artists to come back hang around and restock their package with a bunch of various L’Oreal merchandise. MUAs Geo Brian Hennings, Ro Morgan, Erica Longo Mrose, and others all posted video content material to TikTok and Instagram from the occasion. This can be a nice instance of a model discovering a inventive means to make use of a small-scale IRL occasion to amplify model consciousness and insert themselves into the dialogue round an enormous cultural occasion.  

From the occasion itself, the vast majority of essentially the most partaking posts occurred on Instagram and got here from the attendees themselves in addition to the make-up artists and wonder professionals who helped get them prepared for the large occasion. 

Charlotte Tilbury

• 125 posts, 507k engagements, 4.32M video views
• Seen on Jessica Chastain, Doja Cat, Lily James, Rita Ora
• MUAs mentioning the model: Ernesto Casillas, Valeria Ferreira, Halley Brisker

Chanel Magnificence

• 113 posts, 439k engagements, 2.04M video views
• Seen on Margot Robbie, Jonathan Van Ness, Kristen Stewart, Nicole Kidman, Angèle Van Laeken, Nicola Anne Peltz Beckham, Jeremy Pope
• MUAs mentioning the model: Jillian Dempsey, Pati Dubroff, Tom Bachik, Angela Levin, Ivan Pol

Pat McGrath

• 47 posts, 125k engagements, 3.37M video views
• Seen on Cardi B, Lil Nas X, Dua Lipa, Michaela Coel, Naomi Campbell, Emily Ratajkowski, Madelyn Cline
• MUAs mentioning the model: Pat McGrath, Daniel Kolaric, Erika Roman, Linda Hay

MAC Cosmetics

• 46 posts, 290k engagements, 462k video views
• Seen on Vanessa Hudgens, Kim Petras, La La Anthony 
• MUAs mentioning the model: Tonya Brewer, Gilbert Soliz, Rokael Lizama

L’Oreal Paris

• 44 posts, 30.9k engagements, 303k video views
• Seen on Brittany Mahomes, Elle Fanning, Viola Davis, Elizabeth Debicki, Britt Decrease
• MUAs mentioning the model: Alexis Oakley, Erin Ayanian Monroe, Sergio Lopez-Rivera

Lancome

• 44 posts, 1.18M engagements, 2.0M video views
• Seen on Lily Collins, Emma Chamberlain, Gabrielle Union, Dwyane Wade, Anok Yai, Lily Aldridge,  
• MUAs mentioning the model: Nina Park, Fiona Stiles, Esther Edeme, Andrea Samuels

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