| Writer: Richard Baird | Filed below: Artwork and Design |

Shot in and round London The Billboard Panorama sequence is a set of color images taken by Richard Baird, BP&O, in and round London. The challenge makes an attempt to see and current the billboard and its layering of adverts as an interrelated topology. Solely of their degradation, persistent weathering and an absence of human intervention, does a dialogue by way of time emerge between disparate and sometimes uninspired advertising. Shot on location and cropped, a panorama of color and halftone attracts magnificence from banality, from the smallest a part of a sequence of unrelated giant format prints. Order framed prints and print-only on the Billboard Panorama store right here.

A series of prints that sees the billboard and its layering of adverts as an interrelated topology

Having been locked down in London on and off for a lot of 2020, I had discovered a necessity to hunt out some type of pleasure to flee persistent dangerous information. In some methods, being caught inside had created a hyper-awareness outdoors. The adverts that I noticed littered all through the city panorama had change into additional disconnected from the world because it was in 2020. Vacation adverts stared mockingly down at me. But, as I noticed these slowly degrade over the yr, unchanged as advert spending collapsed, their frayed edges started to disclose the promoting under. It at all times had appeared attention-grabbing that these have been at all times plastered over relatively than changed, and had created an neglected temporality. These frayed layers, nonetheless vivid with halftone and color, appeared lovely and sudden. That when rotated, appeared as pure landscapes, rolling hills and mountains. That connection between the city and the agricultural, of synthetic assemble and the rhythm of nature offered an attention-grabbing liminal house, an area for meaning-making. And so, the billboard panorama sequence emerged, offered as a sequence of prints to brighten the house, and to ask others to look under the floor.

A series of prints that sees the billboard and its layering of adverts as an interrelated topology

The sequence is in the stores right here as print-only or as custom-framed choices. All funds raised will go in direction of sustaining BP&O and growing associated initiatives into 2021.

A series of prints that sees the billboard and its layering of adverts as an interrelated topology

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