The Freedonia Group is now publishing annual knowledge along with 5-year forecasts in our business research going ahead, which can double the quantity of tables in every new report.

“We now have lengthy generated annual knowledge as a part of our rigorous knowledge growth course of,” defined Jennifer Mapes-Christ, Business Research Supervisor at The Freedonia Group. “Nonetheless, we are actually offering it to prospects throughout the printed studies.”

Causes for the Change

This shift got here as a response to consumer wants and the tumultuous market setting of latest years. “Consumer focus was once extra on long-term developments, however with the fast modifications of the previous few years—together with the worldwide pandemic, provide chain challenges, and worth volatility—purchasers expressed extra curiosity in short-term assessments to higher perceive not solely the instant image, but additionally the assumptions that underpin our longer-term forecasts,” mentioned Mapes-Christ.

What Knowledge Will Be Included in Experiences

Shoppers will now see tables that present year-by-year knowledge 3 years again from the bottom 12 months and 5 years ahead from that time.

So for instance, a report with a 2022 base 12 months will embrace:

• Annual knowledge for 2019, 2020, 2021, 2022, 2023, 2024, 2025, and 2026
• A 5-year forecast to 2027
• Historic knowledge 5 and 10 years again (on this instance, 2017 and 2012)

As well as, some studies may embrace a ten year-forecast to assist clarify the beginning of a brand new business or market or to higher illustrate cyclical developments.

How We Calculate the Knowledge

Whether or not purchasers are taking a look at long-term forecasts or annual knowledge, The Freedonia Group’s methodology supplies an correct and dependable image. Utilizing a trusted model title like The Freedonia Group saves purchasers from the complications and dangers related to low-quality analysis suppliers.

“We don’t simply apply the typical progress charge for our long-term forecasts to get the annual knowledge for the in-between years,” Mapes-Christ defined. “We begin with the macroeconomic consensus forecasts developed by our in-house economics group, then think about the place we’re with cyclical and long-term developments and consider the consequences of short-term disruptions.”

The Worth for Our Shoppers

Drawing on the info and evaluation in our studies, purchasers can shortly consider each short-term and long-term market developments whereas accounting for near-term volatility and broader cyclical patterns.

“Based mostly on consumer suggestions, we perceive our purchasers discover worth in each year-by-year knowledge in addition to long-term historic knowledge to grasp the previous developments and the way it might have an effect on the longer term,” mentioned Jodi Marsh, Government Vice President of Gross sales & Advertising and marketing at MarketResearch.com, the guardian firm of The Freedonia Group. “Our business research bridge the present macroeconomic setting compared to historic developments, offering an knowledgeable holistic view of the industries we write about.”

Annual knowledge helps purchasers to see and perceive the market cycle developments that may very well be masked by 5-year averages, however there are nonetheless vital advantages to the 5- and 10-year forecast views. “Sturdy, long-term developments are extra seen whenever you step again from year-by-year volatility,” in response to Mapes-Christ.

By providing a strong methodology, insightful evaluation, and the complete vary of knowledge purchasers are searching for, Freedonia is a simple selection relating to market analysis.

To discover our business research, please go to freedoniagroup.com.