The Florida Lottery launched its first ever $50 scratch-off as a part of the X THE CASH household, the 500X THE CASH scratch-off together with a brand new advert marketing campaign titled “Most Xtreme” from its company of document PPK.

Whereas the upper priced ticket boasts the best prime prize ever, the marketing campaign additionally wanted to encourage accessibility and incorporate parts to have interaction the FL Lottery’s broad participant base. The marketing campaign breaks down 15-second items into even smaller 7.5-second items, which permits for supply of two messages inside one :15 advert. The extra “spots inside a spot” additionally saved the inventive contemporary and shocking all through the marketing campaign. The aim was to draw as many gamers as attainable, as extra FL Lottery gamers leads to elevated transfers to the Academic Enhancement Belief Fund (EETF).