Within the early days, digital asset administration (DAM) distributors had been continuously peppered with one query: “How is that this totally different from Dropbox?” Whereas savvy entrepreneurs can reply this query standing on their heads, the remainder of us nonetheless wrestle with the variations. Permit me to provide you a lil’ DAM 101 — listed below are three key variations between DAM platforms and primary cloud storage.

Recordsdata vs. Model Belongings

These are two VERY various things. Take a brand for instance: a brand contains a number of information with sizes, variations, and totally different file extensions (like .eps, .jiff, and .jpeg). This rings true for many asset varieties like product photos, gross sales sheets, and govt bios. Some belongings are much more tough to scale back to a single file — think about fonts, colours, and press mentions. A superb DAM platform will mean you can showcase and distribute the distinctive complexities of your model belongings as an entire, and never simply singular information.

Storing Recordsdata vs. Model Logistics

Instruments like Dropbox, Google Drive, and OneDrive do an amazing job at storing information, whereas DAM platforms like Brandfolder are all about model logistics. Once more, these are two very various things. Past providing cloud storage, a stable DAM resolution will supply instruments that empower entrepreneurs and creatives to give attention to core duties. The next DAM options will lengthen your cloud storage story:

• File conversion: A superb DAM platform will act as a self-service instrument for changing file varieties; you’ll be capable to go from a vector file to .jpeg with out downloading and utilizing third get together instruments.
• File resizing: When you ship a product picture off, it’s solely a matter of time earlier than you get the reply: “Are you able to ship me this brand is a a couple of totally different sizes?” A DAM platform will allow anybody to simply resize a file to go well with their wants.
• Customized metadata: People who have tried to look and uncover belongings on a shared drive (or worse, SharePoint), know that the wrestle is actual. DAM platforms mean you can simply search metadata and find belongings shortly.
• Analytics: When you ship off that DropBox hyperlink, it’s gone into the abyss. Did they obtain it? Share it? Discard it? With the best DAM resolution, you’ll all the time be within the learn about how your belongings are used.

Consumption Layer

Lastly, a superb DAM platform will act as a consumption layer on prime of your current file administration resolution. Everybody agrees that Content material Administration Programs (CMS) do an amazing job of storing information. However, when the dialogue turns to discovery, distribution, and monitoring, entrepreneurs begin to cringe.

That’s why it’s essential on your DAM platform to combine with the instruments you employ on a regular basis. Brandfolder’s DAM options can dwell inside SalesForce, InDesign, Slack, or Workplace 365, permitting for simple entry to belongings from purposes your workers already love.

Be a DAM Baller Transcend the fundamentals of cloud storage, and discover a resolution that may deal with all of the complexities of your model. Brandfolder’s easy-to-implement DAM platform could have your creatives doing what they need to be doing: creating superb content material. Allow us to deal with the logistics of group, distribution, and enforcement of your model, so you may give attention to creating your finest work.

Desirous about studying extra about Brandfolder? We’d like to construct you a complimentary demonstration. Simply click on on the button under to get in contact.