There’s a worn-out promoting cliche that most likely makes you shudder. You already know the one: Promoting is all about discovering the precise client on the proper time in the precise place.
When VMLY&R CEO Jon Cook dinner collapsed in Kansas Metropolis final yr, he benefited from a sequence of coincidences that led the precise folks on the proper time to the precise place to save lots of his life.
See, Cook dinner all the time wears his Apple Watch. Whereas that system performs many roles, the one he actually wanted to perform final yr—monitoring his coronary heart exercise—had damaged three weeks earlier. Throughout those self same three weeks, his coronary heart occurred to develop an atrial flutter. Primarily, his coronary heart couldn’t cease quickly beating and sporting itself out to the tune of 200-300 beats per minute.
“This was a narrative of an enormous quantity of both angels or coincidences,” Cook dinner instructed Adweek. “I principally died for 9 minutes.”
Right here’s the place these karmic coincidences kick in. After getting a beer with a VMLY&R colleague, Cook dinner went for a run. Two minutes into that jog, he crouched over on a political signal (for a candidate he meant to vote for) after which collapsed.
A girl who occurred to be a nurse practitioner at a kids’s hospital was strolling her canine and stopped to assist him. One other lady, Sarrisa Curry, who’s licensed in CPR however lives out of city, was on her technique to get ice cream together with her household following a highschool sporting occasion when she noticed the nurse practitioner performing CPR.
“She’s simply not from anyplace close to the place I dwell, and in order that was a as soon as in one million factor that she was there that evening at that spot,” Cook dinner stated.
And the kicker: Cardio internist Prakash Acharya—the perfect medical skilled for this situation—was driving by and stopped. Three folks, all skilled to save lots of an unresponsive individual’s life, have been current within the precise place to carry Cook dinner again from the brink of dying.