How does Dotdigital’s SCV assist you?

Dotdigital’s SCV provides you a holistic view of each one among your clients. You may see real-time engagement and gross sales knowledge, in addition to any subscriber standing and preferences, making it simpler to look again on what’s labored prior to now, as a way to optimize your future campaigns. Since we launched our SCV performance supplying you with a 360-degree view of your clients, we’ve strived to make steady enhancements. The consequence; in the present day our SCV is infinitely extra actionable.

Our performance makes it simpler to create and develop extra focused messages in your clients, with elevated ranges of personalization. You may develop a clearer understanding of your clients by taking a look at how they’ve interacted with earlier campaigns. This exhibits you elevated visibility and adaptability and is nice for seasonal or vacation campaigns as you may see what your clients did final yr, and use this data to focus on them higher this time round.

You may even use our expanded buyer view that will help you determine seemingly product suggestions which can hold your clients engaged. You may see what buyer ‘A’ bought that buyer ‘B’ can even like and might present clients merchandise they’ll like and see your conversion price improve.

Our SCV additionally makes it straightforward to create lookalike segments of your very best buyer, so you may develop extra focused and customized messages for all your clients – all with a single click on. To assist this, we’ve included affinity scores to indicate you a share of how assured you may be {that a} specific product suits the wants and needs of a person buyer. You may see the affinity rating once you preview a product advice in opposition to a specific buyer.

We’re providing all of this while being pleased with the accountable advertising and marketing practices that we champion. And keep in mind, Dotdigital shouldn’t be solely ISO 27001, ISO 27701, but in addition ISO 14001 licensed, which means you may relaxation assured you’re creating out a single view of your buyer in a platform that places our clients first, encourages accountable advertising and marketing practices and can profit your online business in the long term. You may study extra about our credentials in our belief middle.

To search out out extra about Dotdigital and the way our platform might help you develop your single buyer view, get in contact with us in the present day.