Downloads begin with visibility however finish along with your inventive belongings. You optimize your key phrases, improve your visibility and natural rankings in app shops. Nonetheless, customers will make their closing choice by your visuals. On this put up, we’re going to focus particularly on how one can enhance your app downloads in Google Play Retailer using screenshots.

Let’s start.

First Factor First: Google Play Retailer Tips 

As you already know, Google has some guidelines and restrictions about your inventive belongings. The very first thing we have now to know is that we are able to add as much as 8 screenshots per gadget kind. That means that 8 every for telephones, tablets, Android TVs and Put on OS watches. 

These gadget sorts have completely different display sizes and consequently, we face completely different measurement restrictions for screenshots. Subsequently, earlier than you create screenshots that skyrocket your conversion charges, make certain to examine the pointers for screenshots.  

Screenshots Are Vital

Even when you have the most effective app in your class, folks solely have a number of seconds to resolve if they need to obtain your app or not. Subsequently, in case your app retailer itemizing appears unhealthy, they may most likely cross in your app and obtain one among your rivals.

With the intention to compete in crowded app shops, you should be sure that each controllable side of your app appeals to your audience. This implies optimizing belongings like your Google Play Retailer screenshots.

As talked about above, customers gained’t obtain your app solely as a result of they encounter your app within the search outcomes. They are going to examine your rankings and critiques, learn your descriptions, and most significantly take a look at your inventive belongings. Why? As a result of customers wish to see what the app is about, how its person interface is, whether or not it’s the precise app for his or her in search of or not. Your video previews and screenshots ought to intention to reply all of those questions in a direct approach. 

Now, let’s go step-by-step and grasp the screenshots. 

The best way to Make the most of Screenshots for Most Development

Don’t forget Your intention is to not show your or your UI Staff’s inventive capabilities. Sure, screenshots have to be visually partaking however the primary level of them is to showcase your worth propositions. Each side should contribute to your obtain numbers.

• Use all the screenshot slots. That means, it’s best to put all 8 screenshots to make use of. 
• You’ve got to keep in mind not all screenshots have the identical worth. Customers will see them so as. That’s the reason it’s important to checklist them so as of significance. Probably the most vital worth proposition should get the primary place and the least, the final. Solely then you may unleash the total potential of your screenshots.
• Hold it easy. Your screenshots ought to be self-explanatory. You would possibly make the most of some textual content and confer with completely different factors whereas utilizing an in-app screenshot. Nonetheless, you shouldn’t overwhelm your visuals with an excessive amount of textual content.
• Experiment along with your screenshots till you discover a constant technique. Give information assortment sufficient time to achieve realible and actionable insights.
• Not each market is similar. It’s best to reply to the wants of your goal customers via localization. Transcend
• When coping with cellular development, at all times take into account that the tempo of change is quicker than the remainder of the expertise world. A truth could turn out to be out of date while you get up the opposite day. All the time keep in shut contact along with your material.

Spotify Google Play Screenshot Examine

Spotify is probably the most downloaded music app within the Google Play Retailer for the US. So let’s take a fast take a look at their screenshots by using our App Intelligence software. 

As they’ve considerably just lately built-in many extra podcasts onto their platform, they showcase on the primary web page that they’re a streaming service for music and podcasts. 

The following screenshot is supposed to be displayed beside the primary one, after which the viewer should swipe to see the remainder. These subsequent screenshots deal with the options of the app. They preserve the underlying colours and patterns from the primary two within the background for the sake of unity however go into extra element in regards to the apps’ options. This panoramic design additionally will increase the chance that customers will have interaction along with your product web page extra,  which will increase the probabilities of an app obtain occurring.

As you may see, Spotify goes with the colour of orange and light-weight inexperienced. With this alternative, they’re giving their screenshots a recent and trendy look. Isn’t it an ideal match for a music app that guarantees recent music each week?

Furthermore, the primary three screenshots show many options of the app. How? It says “Free Music and Podcast Streaming” within the first and makes use of the second and the third screenshots to point out these options within the interface. 

We see Joe Rogan’s podcast, the options of personalized playlist and music searching. They entice customers with the primary three and clarify their worth propositions afterward. As you may see, they don’t write essays however banners which are brief and sharp.

The font of the textual content also needs to go along with the design of your screenshots and displays the tone of your app. Spotify makes use of a less complicated font to elucidate their promoting factors. Nonetheless, if you’re selling a hyper-casual sport or a photo-editing app, as an illustration, you may check out some crazier fonts. All that issues is to sound and look the best way you need your app to be perceived.

Google Play Screenshot Generator

In case you are struggling to get began, there are fairly a number of websites that may show you how to generate screenshots. 

Preview, for instance, will allow you to fully construct and customise your screenshots for the Play Retailer or the App Retailer. It’ll additionally allow you to check it for a number of gadgets. You may as well have your graphic designer plan these out, however if you happen to don’t have one as a part of your still-growing staff, a generator like this might be an excellent choice. 

Vertical or Horizontal Screenshots?

Low-cost methods or Competence?

“Why the heck will we care about whether or not my screenshots are horizontal or vertical? Is it going to make a distinction anyway?” You realize, they are saying that the entire is greater than the sum of the elements.

Screenshots are an vital a part of your ASO efforts. If they don’t seem to be full, there will probably be no integrity in your work. Plus, usually belongings you do within the Consumer Acquisition division would look futile as a result of their worth is known in a while.

A vertical shot could let your customers see part of your different screenshot, however a horizontal one will cowl the entire screenshot area. There isn’t a best possible observe about this.

If you wish to show a couple of side, at first sight, go for 2 vertical screenshots. If in case you have a pleasant video description to your app, it’s best to use the video. To your ASO efforts, it’s important to take all the things into consideration and that is one among its finest examples.

What About App Previews?

There isn’t a benchmark for this query and the reply is dependent upon the class of your app. In case you are advertising a gaming app, video previews positively maximize the click-through charges. 

Above, we see the visible set of Conflict Royale. They’re using a video preview to elucidate all features of their sport in a catchier approach. They might have introduced solely screenshots nonetheless, for a gaming app, customers most likely wish to see how the gameplay is. 

Isn’t this a greater method? We see how the battles happen, construct our battle deck, and extra. In case your app has motions, immobile screenshots gained’t be sufficient to totally transmit your promoting factors.

Then again, a finance app, as an illustration, may not want a video preview. As you may see beneath, Money App doesn’t make the most of any video previews however explains its worth propositions completely. 

Key Takeaways

• Examine Google’s advertising pointers to keep away from encountering a nasty shock.
• Use your entire slots.
• In case you are a sport developer, take into account including a gameplay video.
• All the time put your winner shot first.
• Go for vertical screenshots except you have got an exceptional horizontal shot.
• Ensure your app web page complies with different components of your model
• Select your Google Play Retailer screenshots in order that they honestly symbolize what your customers are going to come across.

Inventive Asset optimization is of important significance for rising conversion charges and is a needed side of Google Play Retailer ASO. With MobileAction’s cellular app intelligence instruments, you may observe your rivals, study advertising developments and enhance your ASO sport. Schedule a demo with our specialists as we speak to be taught extra.