The App Advertising and marketing Snack is bringing you the newest ASO ideas from app professionals. Our third episode’s visitor is Karina Kononovic, ASO Specialist at Surfshark. She tells us all about doing ASO on different app shops and the important thing to a profitable advertising and marketing technique for security-focused apps.
Under is the total transcript of the video above.
My title is Karina, I’ve labored within the cellular trade and App Retailer Optimization for over two years. I began my profession in cellular consultancy and now I work at Surfshark as App Retailer Optimization Specialist.
What are your prime 3 ASO ideas?
I might say the primary one is to be affected person. Additionally, I might say actually take note of the entire technique of the app. You recognize, carefully work with the advertising and marketing division and product division to form the entire technique of the app. Most likely my third tip is to essentially take into consideration conversion charges and the entire technique funnel, how folks go into your app, how they convert, each step of that. Total take into consideration inventive optimization with the screenshots and the entire visitors that comes into your app.
What are the specificities of promoting a privacy-centric app?
It’s really actually difficult as a result of , we actually care about our customers’ privateness and all of the moderation we do, we’d like to consider how our clients will react. Relating to ASO, I might say we’re extra restricted than different apps compared as a result of we don’t are usually featured on the App Shops. We could obtain much less visibility but additionally we’d like to consider the place do we discover these customers and the way doubtlessly we will entice them.
Inform us about your most difficult ASO expertise
Most likely of the difficult ones is after I stayed in line with my iterations however I wasn’t seeing the consequence that I needed to see and that was fairly time consuming but additionally disappointing as a result of irrespective of the way you attempt, typically these outcomes gained’t carry what you wish to see. And I might say what helped, for me, was to collaborate with different groups and take into consideration how they may additionally contribute in the direction of app progress.
What about your finest ASO expertise?
Once I joined Surfshark I didn’t have expertise with different shops and, I imply by that, Huawei App Gallery, Samsung retailer… Even extensions akin to chrome or firefox shops. So I attempted doing ASO on these shops and it really introduced actually fascinating outcomes. For instance with my iterations we ran first on Firefox retailer. It was fairly new for me however on the identical time it reveals that with a fantastic technique you may obtain one thing.
Marine Nozerand
Hello there, I am Marine (she/her), I am a Content material Supervisor at Apptamin. Apptamin is a inventive company specialised in app movies (video adverts, app retailer movies, and so forth.).
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