Hi there, communicators:
Do you know that the Twitter’s personal official account follows just one different account?
@Twitter has greater than 61 million followers, however the singular object of its affections appears to be the official account for NASA’s Perseverance rover (@NASAPersevere).
Sadly, Twitter’s admiration appears to be one-sided: @NASAPersevere doesn’t comply with them again.
It’s a very good reminder that taking part in round with which accounts your manufacturers comply with on social media can drum up curiosity and intrigue. (Bear in mind KFC?)
Listed below are as we speak’s different high tales:
The Academy defends its actions throughout Oscars ceremony
The Academy of Movement Image Arts and Sciences is setting the file straight in terms of what occurred following Will Smith’s violent outburst on the Oscars.
In a brand new assertion printed yesterday, the group asserts that it did, certainly, ask Smith to go away the ceremony after the incident — however he refused.
Moreover, The Academy’s assertion included particulars about disciplinary actions it should take towards Smith and addressed Chris Rock immediately:
Mr. Smith’s actions on the 94th Oscars have been a deeply surprising, traumatic occasion to witness in-person and on tv. Mr. Rock, we apologize to you for what you skilled on our stage and thanks to your resilience in that second. We additionally apologize to our nominees, friends and viewers for what transpired throughout what ought to have been a celebratory occasion.
The information obtained blended reactions on-line:
individuals who have gotten punished by the academy: will smith
individuals who have not: mel gibson, casey affleck, kevin spacey, james franco, adrien brody, roman polanski, woody allen
i’m wondering what the correlation is 🤔 https://t.co/W7lZoG9FSi
— ً (@bIckstvnes) March 30, 2022
I don’t imagine this crap by the academy for second as a result of they handed him his Oscar for greatest actor and in addition limitless time for his speech. #BlackTwitter https://t.co/X6R7LHhXUi
— Maxine Baptiste (@brownsugar7878) March 30, 2022
I really like that the Academy requested Will Smith to go away the Oscars and he was like, “No” they usually have been like, “No worries, simply thought we might ask.”
— Max Weiss (@maxthegirl) March 30, 2022
Why it issues: The Academy’s assertion is a transparent try to speak the group’s considering and processes throughout a complicated and sudden occasion. The apology to Rock and viewers, friends and nominees is a pleasant contact, acknowledging that what occurred (the slap) was inappropriate.
Nevertheless, as The Academy’s self-discipline of Smith proceeds, the group should grapple with a mismatch between its enforcement of its conduct coverage and its earlier failures to self-discipline previous Oscar winners who have been discovered to be in violation of its acknowledged values.
MEASURED THOUGHTS
New analysis from the Pew Analysis Heart reveals most People don’t imagine folks ought to lose their jobs attributable to non secular objections to the COVID-19 vaccine.
Sixty-five p.c of respondents mentioned that “employers ought to permit workers who’ve non secular objections to maintain their jobs even when they do not want to get the vaccine.”
Even amongst those that say most non secular objectors are simply utilizing faith as an excuse to keep away from the vaccine, there are extra individuals who suppose non secular objectors must be allowed to maintain their jobs (37% of all U.S. adults) than suppose non secular objectors must be required to get the vaccine to stay employed (29%).
The info is a reminder that vaccine mandates evoke difficult views from audiences. Even for those who imagine {that a} non secular exemption is sought as an excuse, forcing the problem might backfire to your group.
Learn extra from the Pew Analysis Heart examine right here.
TAKE OUR SURVEY
We wish to hear from our group about how their considering has modified on media relations and its worth inside their group. In case you work in communications, please take our brief survey to assist us chart the worth of media relations for 2022.
The survey will take lower than 10 minutes to finish and individuals will probably be entered in a drawing for a $100 credit score towards a Ragan occasion. All particular person responses will probably be saved confidential.
Outcomes from the survey will probably be shared at PR Each day’s Media Relations and Measurement Convention in New York Metropolis on Might 11.
Aphasia nonprofit helps audiences perceive Bruce Willis’ analysis
Following the information that actor Bruce Willis is stepping away to raised deal with his wrestle with aphasia, the Nationwide Aphasia Affiliation (NAA) leapt into motion.
The nonprofit group, which advocates for folks with aphasia and their households, posted two articles about Willis’ scenario — a press release about Willis’ analysis and a lengthier weblog put up titled “Understanding Bruce Willis’ Aphasia Announcement.”
NAA shared the weblog put up in a tweet, which on the time of publication has obtained 31 retweets and 52 likes:
Understanding #BruceWillis‘s #aphasia announcement: https://t.co/1t3K25JgKS
— Natl Aphasia Assoc (@NatAphasiaAssoc) March 30, 2022
What it means: The NAA’s response to the Willis household’s announcement is an efficient instance of newsjacking to drive site visitors and engagement to your social media accounts and web site. As a result of the NAA is an advocacy group skilled in working with individuals who have aphasia, it’s a logical transfer for them to deal with the scenario, and falls inside their capacity to deal with the information with the suitable tact and empathy.
COMMENT
