Black Historical past Month is continuously the time when manufacturers step up their efforts to attach with Black shoppers. And with the promoting trade’s commitments to spend with Black-owned media, new alternatives to increase programming have emerged for Black-owned radio, which reaches greater than 6 million Black listeners every week.
From the Nationwide Affiliation of Black Owned Broadcasters community of radio stations airing Extra Than That with Gia Peppers, to the Black Data Community from iHeartMedia delivering information 24/7, audio content material concerning the numerous experiences throughout Black America are in demand.
Within the video under, Charlene Well mannered Corley, Vice President of Numerous Insights and Partnerships at Nielsen, spoke to Tony Coles, Division President, iHeartMedia and Founder, Black Data Community, concerning the energy of radio and making a platform for extra genuine Black voices and nuanced tales. Watch and be taught extra about:
- New alternatives to have interaction Black listeners with information and discuss codecs, past the same old City Up to date or R&B codecs
- The creation of the Black Data Community and the necessity to spend money on extra numerous information rooms
- How COVID shook up the Community’s plans however resulted in higher journalism for its newsroom
Be taught extra concerning the attain and profiles of Black-owned radio listeners in our Numerous-Owned Media Viewers Attain and Profiles report.
