The 15 Greatest AI Instruments for Social Media in 2023

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The 15 Greatest AI Instruments for Social Media in 2023

News Author

Let’s all welcome our robotic overlords, as AI has confirmed to be an unstoppable pressure in digital advertising and marketing. With our beloved robots right here to remain, it’s excessive time you kitted out your advertising and marketing toolbox with the most effective AI instruments for social media!

This weblog put up will cowl 15 of the most effective instruments AI social media advertising and marketing affords. We’ll take a look at instruments that can assist you write, create movies and imagery, immediate the most effective hashtags and instances to put up, and way more.

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What are AI instruments for social media?

AI instruments for social media are software program designed to assist folks create, handle, or optimize social media content material and technique.

Social media instruments have been round for practically so long as the apps themselves. We’ve all used third-party apps to repost on Instagram and modifying software program like VSCO to get our selfies on level, however now that AI has entered the chat, issues are transferring quick.

15 of the most effective AI instruments for social media

AI’s explosive development and widespread uptake have resulted in a flurry of latest instruments. And these AI-powered instruments for social media have develop into extra refined than ever earlier than, with developments persevering with day by day.

However with so many choices, choosing the proper one to your package may be overwhelming. Don’t fret; we’ve received a roundup of the most effective AI instruments for social media right here for you.

1. Hootsuite

Hootsuite is number one in our hearts (and on this listing).

The Gretsky of AI for social media, this instrument can do all of it. Hootsuite affords a free caption generator for many who simply can’t write one other social media caption. You possibly can create social media posts utilizing voices like Optimistic Soccer Coach, the Queen of England, and Slytherin. There’s one thing for each model.

Hootsuite additionally options OwlyWriter AI, solely the most effective in-app AI writing instrument that guarantees to avoid wasting you time and ship you from author’s block. You should use OwlyWriter to put in writing your social captions, generate content material primarily based on a hyperlink, generate put up concepts primarily based on key phrases, and extra.

instagram caption and tone

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The hashtag suggestion and the Greatest Time to Put up options are fan-favorites, prompting you with tags and instances to finest attain your target market.

The Greatest Time to Publish instrument is aware of this ‘trigger it’s a brilliant sensible piece of social media AI. It breaks down totally different advised posting instances for 4 key targets, providing you with the flexibility to succeed in your particular metrics:

  • Lengthen attain
  • Construct consciousness
  • Enhance engagement
  • Drive site visitors

Best Time to Publish tool

That every one being stated, we do consider, subjectivity apart, Hootsuite to be the most effective AI social media put up generator. And we’re not simply saying that as a result of our editor goes to learn this…

Worth: Free trial! After that, plans begin at $99 a month.

Who it’s for: Content material creators, entrepreneurs, and advertising and marketing groups of all sizes.

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2. Magic Studio

Magic Studio is a dream for manufacturers who wish to be up their visible recreation. This AI instrument may also help you create product images with smooth backgrounds in a couple of totally different themes. You can too simply take away undesirable objects and backgrounds out of your imagery — nice information for influencers and types taking pictures out within the wild.

Magic Studio additionally generates images out of your textual content prompts and might help you with a reasonably unimaginable profile picture. AI in social media is altering its visible interface, with increasingly profiles that includes AI-generated imagery. It’s time to consider what platforms like Magic Studio can do to your model.

Magic Studio original photo with different backgrounds

Supply: Magic Studio

Worth: Free with limitations.

Who it’s for: Influencers, content material creators, and designers.

3. Wordtune

Are you a LinkedIn monologuer? Or a lover of long-form social posts normally? Are you aware what you need to say however can’t fairly get it proper?

Should you’ve answered sure to any of those questions, then Wordtune could also be best for you. Wordtune takes your textual content and rewrites it in several tones. It might increase or subtract your paragraph dimension or rewrite total paragraphs.

Should you’re a author, you’ll additionally wish to see our full listing of copywriting AI instruments.

Wordtune copywriting AI tool

Supply: Wordtune

Worth: Free, paid subscriptions begin at $9.99 a month.

Who it’s for: long-form content material writers and entrepreneurs.


You understand when you’ve gotten an awesome put up concept however can’t discover the best inventory picture for it? is your reply to scrolling endlessly by way of inventory footage web sites. Utilizing AI for social media posts that includes inventory pictures can prevent effort and time.

Now, you may enter a immediate and have spit out choices for you. Select from basic inventory images, illustrations, e-book covers, wallpaper, posters, logos, and artwork. stock image


Worth: Plans begin at $19 and go as much as $299

Who it’s for: Content material creators, designers, and entrepreneurs.

5. Acrolinx

Acrolinx is principally your model watchdog. It crawls your content material to ensure every part you publish aligns along with your model. Select the type, tone, grammar, and enter company-specific language. The instrument will flag any content material that doesn’t align along with your model imaginative and prescient.

Acrolinx maximize the value of enterprise content

Supply: Acrolinx

Worth: Quotes are supplied on a case-by-case foundation.

Who it’s for: Manufacturers of all sizes, advertising and marketing groups, product groups, and help groups.

6. Brandwatch

Brandwatch accommodates an unimaginable wealth of buyer intelligence. It’s constructed to research knowledge at scale and produce AI-created insights, statistics, and sophisticated aggregations.

Brandwatch additionally integrates with instruments like ChatGPT to supply pure language summaries of knowledge units. This implies you may spend much less time attempting to grasp what the info is telling you and extra time implementing high-level takeaways.

For Hootsuite customers, Hootsuite Insights powered by Brandwatch is obtainable within the app. You possibly can immediately combine Brandwatch’s search capabilities into your Hootsuite platform and get a much-desired leg up in your rivals.

Worth: Customized quotes are supplied on a case-by-case foundation.

Who it’s for: Advertising and marketing groups and types taken with social listening and monitoring viewers sentiment.

7. Riffusion

Riffusion creates authentic audio content material primarily based in your prompts. Let’s say you’re making a Reel however can’t discover precisely the best audio. Now you can create precisely the tune you have been in search of with Riffusion, add the audio to your video, and add it as regular.

Riffusion does have its limitations. Placing in moderately common prompts like “Bubblegum Eurodance” or “Jamaican Dancehall Vocals” will work. However something out of the strange could make you come up empty-handed.

Riffusion original audio ducks rapping Oh Canada

Supply: Riffusion

Worth: Free!

Who it’s for: Video content material creators.

8. Heyday by Hootsuite

Heyday is a conversational AI chatbot designed that can assist you increase ecommerce gross sales and skyrocket your buyer satisfaction charges.

It’s a time-saving promoting machine you may add to your social technique. Heyday responds to buyer queries (DMs included) across the clock, so you may spend extra time rising your online business and fewer time on social media promoting.

It makes use of pure language processing for a human contact and is trusted by main manufacturers like Simons, LaCoste, and Jack & Jones.

Heyday by Hootsuite Kusmi tea natural language generator

Supply: Heyday

Worth: Packages begin at $49/month and might go as much as $1,000, relying in your model wants.

Who it’s for: Ecommerce manufacturers on social media, customer support groups, advertising and marketing groups.

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9. Murf

You might want a voice-over in the event you create quick movies or video promoting on-line. Hiring an actor can get costly, however doing it your self may be cringe.

Nicely, we’d wish to introduce you to Murf, an AI voice generator instrument that produces good and customized voiceovers.

Murf can create audio that expresses a selected tone or temper, so you may make certain your VO works for you. It has 120+ voices in 20+ languages, so you may tailor it to your wants.

Murf.AI voice for every need

Supply: Murf

Worth: Free! With subscriptions beginning at $19/month.

Who it’s for: Video creators, product entrepreneurs, educators, and content material creators.

10. ChatGPT

Should you haven’t heard of ChatGPT, you’re seemingly residing underneath a rock. This AI instrument took the world by storm, even prompting a South Park episode the place ChatGPT is listed as a co-author. What a wild world we reside in.

ChatGPT is a instrument social media content material creators love as a result of it might probably produce captions and long-form posts. But it surely comes with its limitations. It may be tough to get the best tone with out very particular directions, and infrequently, your viewers will be capable of inform it’s AI-produced.

Remember to edit the ChatGPT outputs so it’s in your individual model voice with the right tone. ChatGPT may also lie to you, so ensure you fact-check your writing.

For all of you content material creators on the market, try our full listing of content-creation-related AI social media managers and creators love.


Supply: ChatGPT

Worth: Free entry to fundamental plan; $20/month for sooner responses and precedence entry to new options

Who it’s for: Content material creators and advertising and marketing groups.

11. Wordstream

Wordstream is an AI-based program designed that can assist you along with your adverts. It harnesses the ability of machine studying that can assist you optimize advert campaigns throughout social media networks. Wordstream may also help you scale your promoting efforts and drive on-line development by continuously assessing and tweaking advert performances primarily based on data-driven insights.

Key options of this instrument embrace ML-driven advert performances, the flexibility to evaluate PPC adverts throughout varied channels, and complete marketing campaign evaluation that can assist you gauge the success of your advertising and marketing efforts.

Whether or not you’re seeking to optimize your current social media adverts or construct a wholly new marketing campaign from scratch, Wordstream can help your targets.

Wordstream campaign goals score

Supply: Wordstream

Worth: Free instruments; quotes are case-by-case.

Who it’s for: Advertising and marketing groups of all sizes, advertisers, product and ecommerce entrepreneurs, and anybody operating adverts.

12. Peech

Peech is generative AI video modifying software program that may routinely transcribe, edit, repurpose, and model your video content material.

Peech makes use of NLP know-how to generate high-quality video content material so you may scale your video efforts. It might acknowledge your staff’s faces and slap a title card onto the display screen at any time when they pop up. Or routinely transcribe your video content material so you may repurpose it into captions or blogs.

Peech permits you to simply model and edit video content material with out prior data of video modifying.

Peech content editor

Supply: Peech

Worth: Free with paid accounts beginning at $49/month.

Who it’s for: Content material creators, entrepreneurs, educators.

13. Invideo

Wish to flip your scripts into movies on the click on of a button? Then Invideo is for you. Invideo is an AI text-to-video generator that produces skilled content material primarily based in your script.

Professional tip? Use one of many long-form AI writers above to generate a script, then feed that script to Invideo.

Invideo has tons of video templates to get you began. You possibly can create YouTube video intros and outros, advertising and marketing movies galore, movies for promoting on Fb or Instagram with advert templates, and extra.

Invideo video marketing tool promo

Supply: Invideo

Worth: Free, with paid plans beginning at $15/month.

Who it’s for: Entrepreneurs and content material creators in want of video, and podcasters.

14. is a content material creator favourite. It’s a video era platform that makes use of AI and machine studying to create high-quality movies with out costly tools or a big staff.

Creators may have a spread of customizable templates and instruments at their fingertips, permitting you so as to add your individual branding and messaging simply. It’s nice for creating promotional movies, explainer movies, and social media content material. And you may’t overlook the multilingual help, serving to you to succeed in a world viewers. the best social media AI tools


Worth: Subscriptions begin at $30/month

Who it’s for: Content material creators and entrepreneurs.

 15. DALL-E 2

Should you’re in search of customizable AI-generated photos that may’t be present in conventional AI inventory libraries, attempt DALL-E 2.

This instrument is usually a whole game-changer for efficient visible belongings. DALL-E 2 can generate photos particular to any context or business; you simply want to incorporate the best immediate.

Creators and entrepreneurs will adore it for producing visible content material for web sites, social media, and promoting campaigns.

DALL-E 2 digital image generator Hootsuite Owly

Supply: DALL-E 2

Worth: Photos begin at .02 cents

Who it’s for: Content material creators, entrepreneurs, and a-typical manufacturers.

Regularly requested questions on social media AI instruments

What’s an AI instrument for social media?

There are a number of several types of AI instruments for social media. AI assistants may also help you propose, create, and analyze content material for social media that can assist you save time and optimize your efforts on social.

How will you use AI for social media?

Utilizing AI for social media may also help prevent effort and time whereas additionally providing you with useful insights into your viewers and their preferences. You should use the entire instruments (and extra) talked about above to automate content material creation, optimize your technique, and customarily simply up your social media recreation.

What’s the finest AI instrument for social media?

Asking, “What are the most effective AI instruments for social media?” is like asking your mother to select her favourite child. Positive, she has a solution, however you simply maintain telling your self it’s all subjective, proper? For us, the most effective AI instrument for social media is Hootsuite, as it might probably do a number of issues inside the platform. It’s our favourite child, for certain.

Save time managing your social media presence with Hootsuite. From a single dashboard you may publish and schedule posts, discover related conversions, interact the viewers, measure outcomes, and extra. Strive it free at present.

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Save time and develop sooner with OwlyWriter AI, the instrument that immediately generates social media captions and content material concepts.