Whereas most manufacturers view connecting with Hispanic and Latinx audiences as a problem, the TelevisaUnivision staff sees it as a possibility.
On the newest episode of Yeah, That’s In all probability an Advert, neighborhood editor Luz Corona is joined by TelevisaUnivision evp and chief development officer Dan Riess to debate the state of Hispanic advertising.
Following president of gross sales Donna Speciale’s Brandweek session, Riess sheds extra mild on the published community’s strategy to relationship-building with advertisers, from educating them in regards to the Latinx viewers to filling gaps in pharmaceutical and monetary, two areas largely underrepresented in the neighborhood however extra very important now than ever earlier than.
And it’s a neighborhood manufacturers can not overlook: The shopping for energy of Hispanic and Latinx shoppers is anticipated to succeed in $2.5 trillion by 2025.
Riess additionally talked about TelevisaUnivision’s in-house content material studio choices and the freshly signed offers to stream the Tremendous Bowl in 2024, a serious transfer for all broadcast companions concerned.
Stream the brand new episode under, pay attention and subscribe on Apple Podcasts, or discover it on Spotify.
