Taylor Kurtz (@realtaylorkurtz) is the Founding father of Crush the Rankings and he stopped by my workplace to speak search engine marketing. In half one, we spoke about his background in search, the gratitude he has within the business and getting up early to work. Partly two we talk about AMP, Apple Search and video search engine marketing.

Google AMP:

AMP appears to be shifting away since Google’s new web page expertise replace stopped requiring AMP for the highest tales carousel. AMP years in the past was all of the loopy and all the excitement he mentioned, which isn’t uncommon for Google to place every little thing into one thing new after which a number of years later let it die out. Now that you could obtain the identical efficiency with out AMP, then why use AMP?

We spoke in regards to the distinction between the pre-announced Google algorithm updates versus the updates Google doesn’t provide you with quite a lot of heads up on. The pre-announced updates are typically very mild weight in comparison with those Google doesn’t pre-announce.

Apple Search vs Google:

Apple Search was the subsequent matter we spoke about and he thinks Apple Search and Highlight would possibly have the ability to compete marketshare smart with Google. Cell Safari controls an enormous share of the cell browser share and now the default search engine on cell Safari is Google, Google pays so much for that – $15 billion per 12 months and rising.

I introduced up how I believed that again in 2004 Microsoft would have the ability to take over search market share from Google. I mentioned that as a result of again then, Microsoft owned the browser, the working system and PC market. Google had none of that, they didn’t have Chrome, they didn’t have Android, they didn’t have an OS again then.

This can be a matter we coated just a few instances, as a few of you understand, I’m an enormous Apple fan boy.

Video search engine marketing:

Then we rounded out our dialog speaking about video and search engine marketing and utilizing movies for search engine marketing. We briefly talked about how pace could be a problem with movies on pages but in addition, Google likes to rank movies in search from this story. He defined there isn’t any definitive reply on implement movies on pages with search engine marketing concerns. There could be points with Google not indexing movies should you solely load a video on click on, in order that video may not get listed by Google in a few of these instances.

We spoke about how Google is now in a position to parse out content material in a video, we even noticed a function the place Google showcases what solutions are present in movies. However movies are tremendous highly effective for search and search engine marketing, so focus a bit extra on it.

You possibly can study extra about Taylor Kurtz @realtaylorkurtz on social.

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