PRSA members obtained insights into how manufacturers have responded to the battle in Ukraine and the worldwide impression of the Russian invasion through the March 15 webinar, “Battle in Ukraine: The International Affect and Enterprise Response.”

Throughout an insightful 30-minute session, PRSA CEO Linda Thomas Brooks talked with Dana M. Peterson, chief economist at The Convention Board.

Dana M. Peterson

Inside days of Russia’s unprovoked invasion of Ukraine on Feb. 24, U.S. corporations together with McDonald’s, Starbucks and Apple halted their enterprise in Russia. Peterson mentioned how communications professionals can consider the implications of Russia’s invasion for his or her organizations.

First, “Ask the query: ‘Why are we divesting or halting operations in Russia?’” stated Peterson, a former international economist with Citi. “Whether or not it is smart relies upon upon your corporation.” For instance, the American meals company Cargill “stated it was not going to finish its operations in Russia as a result of it doesn’t consider in utilizing meals as a weapon of battle.”

When speaking your organization’s resolution concerning Russia, be clear and considerate, she stated. Be clear in regards to the course of that your board and C-suite used when deciding find out how to react. After which “talk that to all of your stakeholders,” Peterson stated.

Thomas Brooks requested whether or not pulling out of Russia will extra possible be a short-term or long-term shift for U.S. corporations.

“It’s actually company-specific, based mostly on what the corporate believes the end result of this disaster might be,” Peterson stated. “McDonald’s was one of many first [U.S.] corporations to put money into Russia, and so they’ve had this 30-year relationship there. Possibly they are going to wish to assist bridge the hole as soon as that is over.”

PRSA members have unique entry to this dialog, which additionally featured an exploration of how the battle will possible have an effect on the economic system and our organizations, in addition to what rising fuel costs imply for client spending and restoration from the pandemic. Take heed to this session right here.

[Illustration credit: APHIRAK]