Summer season Journey: How PR & Comms Are Serving to Drive Demand

By News Author

Summer season Journey: How PR & Comms Are Serving to Drive Demand

News Author


When coping with a difficulty as important as worker well being and wellness within the office, it’s crucial that communicators play an energetic position in guaranteeing key messages are clear and inclusive, so they honestly attain everybody.

Every Might, for greater than 70 years, the US observes Psychological Well being Consciousness Month (MHAM). Even so, now we have an extended strategy to go to beat the stigma and higher perceive how psychological diseases have an effect on us, these round us, and our workplaces.

Final 12 months in my article on psychological well being and the office, I shared what stigmas are, find out how to overcome them in your office, and the way psychological and bodily well being are intertwined. I included findings from PR and communications research on stress and office well-being.

This 12 months, I’ll briefly clarify the eight dimensions of wellness, methods for psychological well being assist and new analysis findings. I’ll start with this 12 months’s MHAM marketing campaign theme.


The Nationwide Alliance on Psychological Sickness (NAMI) joins the annual remark with this 12 months’s Extra Than Sufficient marketing campaign.

In accordance with NAMI’s press launch:

“Amid a seamless psychological well being disaster, #MoreThanEnough will emphasize individuals’s inherent worth and potential for fulfilling lives whereas selling sources and occasions that encourage connection and assist.”

#MoreThanEnough goals to deal with this pressing want and create a way of belonging. It seeks to remind everybody that they’re inherently worthy of life, love and therapeutic — no matter prognosis, look, socioeconomic standing, background or skill.”

This message of hope and inclusion creates an ideal dovetail for each inside and exterior communicators.

Associated: Psychological Well being Consciousness Month 2021: You Are Not Alone

Eight dimensions of wellness

Our lives collectively modified when the coronavirus pandemic broke out in 2020. Whereas the nationwide emergency declaration has ended, pandemic-era stressors persist.

I solely just lately found this mannequin, though Dr. Peggy Swarbrick developed it within the Nineties. It has since been adopted by the Substance Use and Psychological Well being Companies Administration (SAMHSA) and myriad healthcare and educational establishments worldwide.

I used to be personally drawn to this mannequin as every of the 8 wellness dimensions is codependent and impacts others. I’ve all the time understood that ‘psychological well being’ is a broad time period that encompasses a lot and is well affected by, nicely, life.

The 8 dimensions of wellness are Emotional (Psychological), Bodily, Religious, Social, Mental, Occupational, Environmental, and Monetary.

Whereas a few of these could in a roundabout way have an effect on work, each dimension of an individual’s wellness (or well-being) can have an effect on their life and, due to this fact, not directly impression their office.

SAMHSA provides a step-by-step information to wellness with worksheets for issues we are able to do—at our personal tempo, in our personal time, and inside our personal talents. A hyperlink to the downloadable information is included within the sources on the backside of this text.

Key analysis findings

First, there’s some international and nationwide information so you may see the large image. Then we’ll have a look at some current findings from the general public relations and communications trade.

Two new stories and findings from the communications and public relations trade mirror the persevering with give attention to psychological well-being. Keep in mind, psychological well being is well being.

The 2023 Edelman Belief & Well being particular report displays a shifting panorama of well being that features financial fears and polarization pushed by societal worries and a scarcity of belief within the media.

The report talks about well being being greater than bodily well being. As a matter of reality, the highest concern worldwide is inflation. Within the US, it’s the polarization that’s making us sick.

The survey discovered that 88% of US respondents consider psychological well being when they give thought to being wholesome. Globally, that determine is 91%. Bodily well being got here in a detailed second at 83% (88% globally). Social well being was cited by 79% within the US and 83% globally. Curiously, just one % (sure, 1%) stated being wholesome is nearly bodily well being.

Of concern is that the Edelman report exhibits a rising, significant hole between ‘how nicely I’m caring for my well being’ and ‘how nicely I must be’ — rising 14 factors since final 12 months to 52%. Of these, 55% stated price performs a big or very giant position in protecting them from closing that hole.

In my e book, the primary key discovering is that ‘my employer,’ as the one trusted establishment left, has a duty to implement insurance policies to forestall burnout. Staff say that CEOs should discuss concerning the significance of psychological well being within the office and should lead by instance in relation to work-life steadiness (or boundaries, nevertheless you have a look at it). I might argue that managers have the identical modeling duty as CEOs.

The Enterprise Case for Specializing in Worker Psychological Well being was just lately launched by The Institute for Public Relations (IPR) and Cision. The research explored the dialog (on Twitter) round worker psychological well being, together with subjects like burnout, ‘quiet quitting,’ and a four-day workweek.

IPR’s government abstract of the report states:

“Findings on this research additionally present that higher worker psychological well being can contribute to elevated worker productiveness. Nevertheless, there are a number of roadblocks in the best way of attaining higher worker well-being.

A number of sides of contemporary work impression worker psychological well being in a adverse means. The New York Occasions reported that the company push to revive pre-pandemic methods of working in a bodily workplace is being met by worker considerations for his or her psychological and emotional well being. One other concern is burnout because of the excessive pressures of labor, validated by the truth that burnout is now acknowledged by the World Well being Group (WHO) as an official syndrome.”

Just a few of the report’s findings I discovered notable:

  • Counter to company narratives, many individuals conveyed that they’re now prioritizing high quality of life above all else. Bored with climbing the company ladder or being promoted, they merely wished to realize objectives that furthered their high quality of life, together with monetary stability and serving to others.
  • There have been spikes in discussions about burnout, imposter syndrome and ‘quiet quitting,’ however as a Washington Publish article said, “Quiet quitting isn’t actually about quitting—it’s about burnout.”
  • Staff overwhelmingly assist the thought of a four-day workweek to assist their psychological and bodily well being — with out making days longer or decreasing wages.
  • The report clearly states, “firms must hearken to their staff’ considerations and higher perceive their wants by means of analysis (e.g., focus teams, surveys, and social evaluation).”

Additionally notable, Market Watch printed a narrative final 12 months on one other research that exposed, “63% of companies who carried out a 4-day workweek discovered it simpler to draw and retain expertise, and 78% of staff with a 4-day workweek stated they have been happier and fewer stressed.

5 methods to enhance psychological well being within the office

To cut back burnout and enhance the general well being of their staff, listed here are 5 methods employers can assist. That is an space the place HR and PR ought to work collectively.

  1. Create a supportive work tradition: Foster an surroundings the place staff really feel valued, revered, and supported — and the place psychological well being points are destigmatized. Encourage open communication, teamwork, and optimistic relationships amongst colleagues.
  2. Supply worker help packages (EAPs): Present confidential counseling providers and sources for workers dealing with private or work-related challenges. EAPs can assist staff handle stress, enhance work-life steadiness, and deal with psychological well being considerations.
  3. Implement versatile work preparations: Supply distant work choices, versatile hours, parental depart, caregiver sources, psychological well being days, or compressed work weeks. This permits staff to raised handle their private {and professional} tasks, decreasing burnout and enhancing well-being.
  4. Present psychological well being coaching: Supply coaching periods or workshops specializing in psychological well being consciousness, stress administration, resilience constructing, and associated subjects. This helps staff develop coping methods and improve their understanding of psychological well being points. It additionally helps to equip managers with the information and abilities to determine considerations and assist their staff.
  5. Promote bodily well being: Encourage bodily exercise breaks and supply entry to wellness packages. Promote wholesome consuming choices and discourage sedentary behaviors.

It’s essential for employers to repeatedly consider and assess the effectiveness of those initiatives and make strategic changes based mostly on worker suggestions and evolving analysis.

Associated: PR By no means Sleeps: The best way to Successfully Fight Fatigue (or Burnout) at Work


Because the US well being sector chair for Edelman put it, “well being has change into multifaceted, and people who can convey options ahead have a duty to see well being past purely the bodily.”

Psychological well being is a matter that must be thought-about with deliberation, compassion and thoughtfulness.

Employers and managers should work to grasp the causes of stress inside their group. They have to make significant efforts to take away psychological well being stigma and supply simply accessible sources for his or her staff, which in fact, is the place communicators are available.

Individually, you have to educate your self and take steps to enhance your personal well being — psychological and emotional, bodily, social, monetary, and so on. And when you can assist others whereas by yourself wellness journey, you’ll be higher for it.



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