The automotive customer support expertise is really a relationship-based shopper expertise. With the enlargement of a web-based presence, Normal Motors is permitting this shopper relationship to flourish. Based on firm forecasts, on-line gross sales of components and equipment will make up a $40 billion complete addressable market by 2030. It anticipates important income progress from its expanded e-commerce efforts, together with the launch of its on-line components retailer earlier this yr. Donald Chesnut, chief expertise officer of Normal Motors, kicked off Adweek’s Commerce Week with a dialogue in regards to the model’s enlargement into digital commerce and why the way forward for GM retail lies on the intersection of digital and bodily e-commerce.