This week, we launched a brand new model of Traackr’s influencer advertising platform that’s not solely a major characteristic launch for us, but additionally a milestone in our class.

Traackr has at all times been at the middle of influencer advertising. We’re the know-how that made it potential for our prospects to scale their observe of influencer advertising and outline finest practices. This new model of Traackr locations our know-how in lockstep with these finest practices and can assist flip them into business requirements. It’s another step in direction of our ongoing purpose to assist trendy entrepreneurs create and maintain relationships with the individuals who matter most to their companies. Right here is how:

Past Discovery

Discovering related influencers is just one facet of a marketer’s ‘influencer journey’. Traackr’s new launch transcends our discovery functionality. Along with looking the online, our customers can now focus their search queries on their very own influencer databases. This empowers entrepreneurs to realize deeper insights on their current community and hone in shortly on these folks most related to their present tasks. We’ve additionally expanded the power to filter search outcomes and obtain much more exact and actionable influencer knowledge.

Past Tasks

As our prospects’ practices of influencer advertising have matured and unfold all through completely different components of their organizations, they should transcend a project-centric, short-term method. They should construct and handle impactful relationships with influencers on an ongoing, long-term foundation. They want a spot the place they’ll handle all of their most vital contacts & uncover new ones; a software the place they’ll create & maintain relationships with influencers by interacting with their content material, staying on prime of engagement alternatives & measuring the success of their efforts. They want a advertising CRM; and the brand new Traackr is precisely this.

Past Affect

Most significantly, this new model of Traackr broadens our definition of what constitutes an influencer, which has moved past the science of attain, resonance, and relevance, to imply ‘somebody who issues to your corporation’. You continue to have an unmatched capacity to seek out new influencers by means of Traackr, however now you possibly can add your individual folks to your Traackr account. We’ll observe their efficiency and contribution, and we’ll offer you an enhanced capacity to look, filter, and most significantly, develop significant relationships with them that may yield tangible outcomes to your firm.

Kudos to the entire Traackr group for making this occur. For these of you who already are Traackr customers, we sit up for your ideas and suggestions! If you happen to’re new to Traackr and wish to see these new options in motion, attain out for a personalised demo.And as ordinary, keep tuned for lots extra to return…