For Suzie Schleifer, CEO and proprietor of Stacked by Suzie, turning into an entrepreneur was by no means a part of the plan. However after recreating considered one of her favourite gemstone bracelets, Schleifer unknowingly stepped into what would quickly turn into a thriving family-owned enterprise.
“I began researching the best way to make gemstone bracelets,” Schleifer mentioned. “One factor led to a different, and folks began asking me if they may purchase my bracelets, so I began promoting them at soccer video games, at colleges, and so forth.”
Realizing her mother’s potential, Schleifer’s oldest daughter, Talia, inspired her to start out an Instagram account to market her jewellery.
With nearly no social media expertise and solely a pair followers, Schleifer launched her Instagram web page — and so grew to become Stacked by Suzie, an inexpensive and on-trend jewellery model based mostly out of Virginia Seaside.
Gameday Prepared
On the time, Talia was residence from faculty at UVA and, taking after her mother, determined to start out crafting her personal hoop appeal earrings. Realizing the battle as a university pupil to search out jewellery that was each modern and inexpensive, Talia got here up with the thought of a Gameday product line, which presents earrings, bracelets and necklaces in a wide range of college colours.
“That form of morphed into this complete enterprise. We began getting plenty of DMs on Instagram, and we had these little pillow containers that we’d beautify for each single individual,” mentioned Schleifer.
Nonetheless, as Stacked by Suzie expanded not simply regionally however throughout the nation, Schleifer and her three daughters had been confronted with new rising pains, corresponding to order achievement and delivery processes. They wanted an ecommerce platform that might sustain with the enterprise’s rising demand, streamline operations and attain new audiences.
So in late 2019, Stacked by Suzie launched on BigCommerce.
“It’s introduced nice effectivity to our enterprise,” chimed in Schleifer’s husband. “I’ve expertise with SaaS ecommerce platforms from a decade in the past, and BigCommerce is a lot simpler.”
In settlement, Schleifer defined, “BigCommerce has been communicative and responsive. It’s good to know that we now have a superb help system behind us.”
Going Viral
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Though the enterprise was already increasing quickly, the true game-changer for Stacked by Suzie was the launch of its TikTok account.
Just a few months after launching on BigCommerce, Schleifer’s three daughters, Talia, Isabel and Chloe, started posting TikToks that includes artistic methods to model the model’s jewellery, selling new items and taking part in on standard TikTok traits.
“It completely blew up our enterprise. We form of went viral,” Schleifer mentioned.
Now with quite a few micro-influencers selling its jewellery and nearly 80 thousand TikTok followers, Stacked by Suzie is really a primary instance of “TikTok Made Me Purchase It.” On prime of that, the jewellery model boasts over 32 thousand followers on Instagram and eight thousand followers on Pinterest.
In fact, many companies with this sort of reputation can discover it troublesome to take care of the identical high quality and customer support as they’d to start with. However even amidst speedy development, Stacked by Suzie is proud to maintain its small enterprise mentality.
“I can actually say that we’re nonetheless offering the identical customer support in the present day that we had been within the very starting,” Schleifer mentioned.
A 100% Happiness Assure
From the times of promoting jewellery to household and buddies in school soccer video games, all the way in which to in the present day, promoting on-line to clients throughout the U.S. — Stacked by Suzie has at all times been about making their clients glad.
In reality, Schleifer defined one of the vital thrilling components of her job is listening to from their clients and seeing them model their Stacked by Suzie jewellery. Whether or not they’re sporting their Gameday jewellery stacks, carrying matching necklaces with their besties or getting an extra piercing to allow them to put on extra stacks, the household loves seeing their clients assured and glad of their Stacked by Suzie jewellery.
“We actually need to create modern, high-quality and accessible jewellery for everybody, and we try this by persevering with to analysis, re-source and attain out to our clients to ensure that we all know what they need,” Schleifer mentioned. “We’ve what we name a 100% Happiness Assure to ensure that each considered one of our clients is glad.”
However Schleifer famous that it isn’t simply their enterprise that’s giving to their clients — on the flip aspect, their clients have supported Schleifer and her household in additional methods than one.
Recalling a latest emergency, Schleifer defined that she and her daughters needed to depart the enterprise for 2 weeks. With orders persevering with to pour in and no solution to fulfill them, the household was uncertain the best way to deal with the state of affairs.
However after sending out an e-mail to lots of of consumers, explaining the state of affairs, Schleifer was stunned by the overwhelming help she obtained. With just one cancellation and a number of messages of prayers, help and greatest needs, Schleifer shortly discovered that buyer help goes each methods.
“That’s after I realized that we’re not simply an ecommerce jewellery enterprise,” Schleifer mentioned. “We’re about connections and household and making a distinction, and it provides me nice hope that persons are so type. We’re so appreciative of the superb clients that we now have.”
A Household Success
@stackedbysuzie you win some you lose some 🤷♀️ #businessowner #smallbusiness #jewelrybusiness #trendyjewelry #fashiontiktok #style #StJudeDadPhotos
Few enterprise homeowners can name their household their coworkers — however for Schleifer, constructing a enterprise alongside her three daughters has been a priceless alternative.
And as a first-time entrepreneur herself, Schleifer loves having the ability to be taught alongside along with her women and watch them pursue their very own enterprise endeavors.
In reality, Talia just lately launched her personal profitable enterprise, creating graphic designs for faculty dorms and residences. And her different two daughters Isabel and Chloe proceed to help the Stacked by Suzie enterprise by designing jewellery, filming TikToks, going dwell on social media, enhancing content material and interacting with clients.
“Typically they’ll say, ‘I can’t consider that we now have our personal enterprise,’” Schleifer mentioned. “I feel it’s given them the arrogance to only attempt one thing completely completely different and new.”
The Ultimate Phrase
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