The Quest by Unilever –
2022 social media marketing campaign outcomes
Our Employer Branding Activation EMEA workforce developed not too long ago an important marketing campaign along with Unilever to advertise its scholar competitors Unilever Future Leaders League within the Center East.
It was a multi-phased marketing campaign idea, the place we concerned Unilever ambassadors who had efficiently utilized to The Quest by Unilever in earlier years. These Ambassadors shared their journey over three phases, which we titled:
- Unmute Your Potential
- Share Your Imaginative and prescient
- Be part of The Quest
The ultimate triggering query was: When Unilever calls, will you reply?
The ambassadors scheduled calls and ultimately known as up potential new recruits for the 2022 consumption of the MENA model of the UFLL.
Universum created a sequence of ambassador scripts, which Unilever used to create selfie movies. These movies had been packaged into brief snippets and set stay on social media channels, Fb, Instagram, and Snapchat, successively over a interval of eight weeks.
Within the first 5 stay marketing campaign weeks, on Fb and Instagram, the marketing campaign gathered:
- 182,555 hyperlink clicks,
- reached over 1 million college students
- the adverts had been proven 3.2 million occasions, whereas exceeding the 2021 world Jobs & Training CTR benchmark by an element of ten.
On Snapchat, one other platform we instructed to be able to see how responsive our goal will probably be attentive to this inventive strategy, the marketing campaign was proven 1.14 million occasions and resulted in 22,462 Swipe-Ups.
On the finish of the 8 weeks it was stay, the marketing campaign gathered a complete of 205,000 hyperlinks, was displayed 3.4 million occasions in 13 nations and resulted in 11,757 functions.
What the consumer says:
“The Quest poses an thrilling problem to Unilever within the MENA area to draw younger expertise who’re formidable and, finally, want to make an influence. The Activation EMEA workforce got here up with an revolutionary concept that may mix ambassador storytelling of our earlier Quest contributors by means of a multi-phased strategy. The end result had been partaking and genuine brief movies that generated greater than 11,700 functions.”
Karim Elmery – Expertise Acquisition Associate Gulf & Employer Branding MENA Unilever
Our devoted workforce brings such employer branding campaigns to life for a variety of manufacturers and industries. We do that by utilizing our data-driven strategy and expertise with hundreds of campaigns. There’s a particular ingredient we have now, we use proprietary information from our surveys as seed audiences, so our retargeting is exclusive and extra highly effective.
If you happen to additionally must develop content material and media methods designed to maximise your goal expertise attain and engagement, please attain out to us!
This marketing campaign was dropped at life by two of our Employer Branding Activation EMEA workforce rock stars: Kerstin Tschernigg, International Supply Product Supervisor along with Valeriia, Digital Advertising and marketing Specialist, who’s interview you may also learn right here.
