On the lookout for the most recent social media demographics for 2022?

You’ve hit the jackpot.

The significance of a data-driven social technique can’t be overstated — up-to-date demographics are essential to entrepreneurs

As a result of the social house is continually evolving. With extra networks obtainable than ever earlier than, it’s worthwhile to spend your time and funds properly. Particularly, you need to concentrate on the place your clients are.

And whilst you might imagine which networks matter most to your audience, 2022’s numbers may shock you.

Social media demographics: the numbers it’s worthwhile to know

From selecting your precedence platforms to conducting market analysis, demographic knowledge is vital to understanding which networks and campaigns deserve your consideration.

Wish to know which apps are up-and-coming? Interested by new alternatives to cross-post your content material? Nervous {that a} community is perhaps “dying?”

We’ve received you coated.

Under is our checklist of must-know social media demographics for 2022 (and past). These numbers are based mostly on the most recent analysis and social media statistics obtainable on the time of writing.

And as an added bonus, we’ve additionally highlighted strategic takeaways for every community to information your social advertising and marketing technique.

Extra sources for viewers perception

With these demographics in hand to tell personas and concentrating on, try these guides to refine your course of:

Fb demographics and utilization

Takeaways from Fb demographics for 2022

• Regardless of ongoing controversies, “adpocalypses” and rising competitors, Fb nonetheless stays the most important social platform amongst shoppers and entrepreneurs.
• Observe that point spent on Fb has truly fallen (from 38 minutes per day to 33 minutes) over the previous 5 years regardless of general social media utilization spiking.
• Fb’s person progress fee has slowed to a grinding halt with solely a 0.8% change improve throughout 2021.
• Following final 12 months’s social media demographic knowledge, youthful shoppers proceed to flock to TikTok and Snapchat versus Fb and Instagram.
• Advert revenues proceed to climb whatever the gloom and doom about attain — this highlights how Fb adverts are a staple of promoting at giant.

Instagram demographics and utilization

Takeaways from Instagram demographics for 2022

• The platform has quietly doubled their person base to 2 billion inside three years, a staggering stat that proves Instagram’s endurance.
• As youthful customers migrate to TikTok, maybe it’s truthful to say that Instagram is not the “hip” community within the eyes of at present’s youngsters.
• That stated, Instagram maintains a agency maintain on Gen Z and Millennials — these teams make up roughly two-thirds of their base.
• Current Instagram stats and new Buying options (like Drops) sign the platform’s shift to changing into an ecommerce hub.
• Reels are fashionable, however they couldn’t cease TikTok’s momentum in 2021 —the platform continues to peel influencers away from Instagram.

TikTok demographic knowledge and utilization

Takeaways from TikTok demographics for 2022

• TikTok’s recognition and progress are unprecedented (~10x extra customers since our final social media demographics breakdown).
• Not solely is the person base booming but in addition exercise — customers are spending practically 90 minutes per day on the platform.
• Reality: practically 40% of Gen Z say they’re instantly influenced by merchandise they see on TikTok and types ought to take discover.
• As increasingly more manufacturers get on board, we’re seeing influencers do the identical.
• TikTok is ramping up and “maturing” to satisfy the wants of its customers, together with extra superior adverts and CRM integrations.

Twitter demographics and utilization

Takeaways from Twitter demographics for 2022

• Twitter’s utilization and progress have remained pretty constant year-to-year, though its user-base is clearly skewing youthful lately.
• Regardless of current progress (up from 187 million customers final 12 months), analysis predicts that Twitter will lose about one million customers to different platforms over the subsequent 5 years.
• One-third of Twitter customers are college-educated and make greater than $75K yearly, highlighting the platform’s highly-educated and high-earning base.
• Twitter’s standing as a spot to debate occasions and collect breaking information make it a main place to share content material and drive discussions, however promoting continues to be difficult.
• Whereas Fleets failed, renewed curiosity in Areas might breathe some new life into the platform.

LinkedIn demographics and utilization

Takeaways from LinkedIn demographics for 2022

• Typical knowledge may say that LinkedIn completely caters to an older viewers, however now Millennials dominate the platform.
• LinkedIn reportedly skilled report income, pushed by the platform’s progress throughout COVID-19 and elevated curiosity in new jobs.
• The platform’s demographic of high-earning B2B professionals makes LinkedIn a possible goldmine for adverts.
• Based on LinkedIn themselves, it’s the top-rated social community for lead era, making it an amazing supply for B2B entrepreneurs trying to discover focused and motivated audiences for his or her campaigns.
• On condition that solely 180 million (25%) of LinkedIn’s customers are positioned within the US, the platform has a large worldwide attain.

Pinterest demographics and utilization

Takeaways from Pinterest demographics for 2022

• Though Pinterest is essentially thought-about female-dominated, the platform noticed a shocking spike in male customers throughout 2021.
• The platform’s core person base of 400+ Pinners continues to carry regular (and advert revenues are literally up from the place they have been a few years in the past).
• Pinterest is probably probably the most produced-focused of any social community, signaling huge alternatives for adverts (trace: 45% of Pinterest customers have a family revenue of $100,000+).
• Buying-centric natural content material is truthful recreation, too  — nearly 70% of customers say they belief Pinterest and it’s their favourite place to analysis merchandise.
• Pinterest’s social media demographic knowledge is exclusive as their customers are nearly evenly cut up age-wise — 18-29 (32%), 30-49 (34%) and the most important demo is 50-64 (38%). Attention-grabbing crowd!

Snapchat demographic knowledge and utilization

Takeaways from Snapchat demographics for 2022

• Though Snapchat will not be probably the most talked-about or “stylish” community anecdotally, the platform noticed progress throughout 2021.
• Snapchat continues to be big with the youthful crowd, though it lately misplaced its high spot as youngsters’ go-to community.
• Even in case you aren’t energetic on Snapchat, it’s a prime place for trendspotting and studying what youthful shoppers need.
• With 57% YoY income progress (breaking the $1 billion barrier), Snapchat isn’t going wherever but.

YouTube demographics and utilization

Takeaways from YouTube demographics for 2022

• YouTube’s recognition amongst youthful customers highlights the continued, long-term shift towards video content material.
• Entrepreneurs notice that YouTube continues to be a type of land of alternative advertising-wise, viewing it as a spot to place their advert {dollars} sooner or later versus the likes of Fb (trace: YouTube’s advert income elevated 43% YoY).
• This income progress indicators not solely the platform’s affect as a social community but in addition as a go-to streaming service.
• On condition that 62% of YouTube’s customers log into the platform day by day, the platform has no issues with engagement and retention.
• Nonetheless, nearly all of customers declare to make use of YouTube for leisure quite than to search out manufacturers and merchandise. Manufacturers nonetheless have a whole lot of work to do on the platform, discovering a stability between leisure and promoting.

Are social media demographics a part of your technique?

Remember that this knowledge is generalized throughout billions of customers and serves as a place to begin for manufacturers trying to prioritize their social platforms.

If you happen to’re trying to increase your attain, we advocate trying into the demographic knowledge from your personal social presence to see the way it compares to the averages above.

Whether or not these numbers verify what you already suspected or function eye-openers, ensure that to bookmark them as you iron out your social technique for 2022.

And talking of which, ensure that to take a look at our free social media templates to maintain you organized each step of the best way.