Snapchat Celebrates Daft Punk With Worldwide AR Experiences

News Author


Daft Punk’s Random Entry Reminiscences tenth Anniversary Version releases Friday. To have fun, Snapchat’s AR Studio partnered with the musician’s artistic workforce to create a sequence of augmented actuality experiences referred to as “Daft Punk: Reminiscences Unlocked.”

Starting Wednesday, Snapchat customers will be capable of scan the unique Random Entry Reminiscences album art work with Snapchat’s digicam to set off a “crystal helmet” AR lens that causes a crystal Daft Punk helmet to seem on the display in augmented actuality. This lens can even let individuals take heed to a Daft Punk observe referred to as Horizon. If customers swap to their machine’s front-facing digicam whereas the lens is energetic, they’ll be capable of put on the crystal helmet whereas persevering with to take heed to the tune.

Donatien Bozon, director of Snapchat’s AR Studio, mentioned, “Once we met with Daft Punk’s artistic and administration workforce earlier this yr, we instantly noticed their curiosity in augmented actuality. This know-how permits us to counterpoint the expertise round a murals and to create progressive and inventive interactions between an artist and its viewers. We now have labored very collaboratively with the Daft Punk workforce and are very excited for followers to find the AR experiences created across the cult album Random Entry Reminiscences.”

A worldwide scavenger hunt will kick off Thursday in 10 areas world wide, similar to Paris, New York and London. GPS coordinates will likely be shared on Daft Punk’s social media profiles to inform followers the place to go. When followers arrive on the appropriate areas, they’ll be capable of activate a particular Daft Punk lens within the Snapchat utility that seems within the app’s Lens carousel.

Lastly, from Thursday to Could 28, individuals will be capable of scan a QR code on Daft Punk-themed billboards in six international locations to entry the crystal helmet AR lens and take heed to the “Horizon” observe.

Exit mobile version