Everyone knows (or possibly, now, knew) what SlimFast is however it’s morphing into one thing that goes “past weight reduction to low calorie nutritious gas.” The work of technique consultancy Craig+Bridget, two former AMV BBDO planners.

Mom is on the case and, as fairly often nowadays, succumbs to the fun of rapping with Large Narstie, who clearly has a couple of weight points no matter any such repositioning, and Kelly Brook. Who doesn’t appear to have.

SlimFast advertising director Clafoutie Sintive says: “Our large, daring marketing campaign with its uplifting tone is an unapologetic affirmation of celebrating your finest self.

“We now have our two ambassadors with their totally different wants to assist join with shoppers who’re at varied phases of their very own weight administration journey.

“Large Narstie together with his larger-than-life persona and confidence who’s seeking to shed some pounds over the long run, and Kelly Brook who is constant to efficiently keep her weight and residing her finest life.”

Daring definitely – however don’t they should name it one thing else if it’s to draw a brand new viewers?

MAA artistic scale: 6.5.