SL Highlight illuminates the non-public tales of our one-of-a-kind expertise who day in and time out allow us to neurotically take care of our shoppers. This month’s Highlight shines on Krishna Patel, Accounts Coordinator.

Your position?
Serving to handle the numerous day-to-day duties to maintain our accounts on observe, like scheduling, coordinating inner approvals and speaking with shoppers. I’m additionally concerned in technique and content material creation for social media, an space that’s a ardour of mine.

What you’re engaged on this month?
Social media technique and planning for 2 of our shoppers, Alessi Meals and Muscaro & Martini Dentistry. I’m additionally engaged on a number of different accounts, serving as level individual between our artistic groups, senior administration and shoppers to maintain everybody working in unison and guarantee we’re environment friendly in delivering our greatest work.

**Working within the lounge space of our workplace.**

Issues about promoting that curiosity you essentially the most?
Working with various shoppers and industries, staying on high of the newest advertising and communication developments, and persevering with to construct on my understanding of client choice making.

Most rewarding accomplishment up to now?
Serving to revamp the social media technique and content material for Schifino Lee, and creating a whole plan and workflow for our social media, simply as I’d for a consumer. As a comparatively new graduate, I’d additionally add to this having the chance to earn a grasp’s in promoting from Boston College.

Greatest second at Schifino Lee?
Anytime I get an opportunity to study new issues and put them into follow is my greatest second.

Job you’d pursue if not in promoting?
Both an inside designer or an entrepreneur in an space that I’ve a ardour for, like artwork!

Stuff you love to do exterior of labor?
Portray and doing artistic issues every time I can. I all the time have my journal round every time I’m exploring new locations to seize issues via artwork. I additionally get pleasure from creating customized art work for issues like sneakers, invites and portraits.

**A pattern of a number of the art work I get pleasure from creating.**

Favourite film?
Harry Potter and the Goblet of Hearth.

Favourite trip?
A visit I took after commencement to London with my greatest mates. We visited throughout Christmastime and have been in a position to expertise the magic of the vacation season within the folks, streets, buildings, meals and every little thing!