Sid Lee believes in miracles with Chinese language tech model Oppo

By News Author

Sid Lee believes in miracles with Chinese language tech model Oppo

News Author

It’s the UEFA Champions League Remaining this Saturday, when Manchester Metropolis play Inter Milan in Istanbul. Sid Lee and Chinese language client electronics firm Oppo are marking the occasion with a worldwide marketing campaign that includes Brazilian footballer Ricardo Kaka.

Kaka additionally performed a Champions League last in Istanbul again in 2005, when his group AC Milan had been overwhelmed by Liverpool, due to a legendary last-minute objective.

The match is understood in some quarters as “The Miracle in Istanbul,” and on this movie Kaka (who went on to win the event a few years later) charitably reminds us that miracles don’t simply occur, they’re the product of onerous work, professionalism and experience.

Stephen Corridor, CEO, Sid Lee London, mentioned: “Over time, the UEFA Champions League has produced many miraculous moments of footballing drama. It’s been a pleasure working with OPPO to deliver a few of these moments to life via such a splendidly crafted marketing campaign.”

Olivella Liu, international model director, Oppo, mentioned: “This marketing campaign brilliantly displays Oppo’s ‘Inspiration Forward’ model positioning. We’re delighted to showcase our UCL partnership via such highly effective and genuine storytelling.”

It’s a transparent message and the “miracle montage” is nice viewing.

MAA artistic scale: 6