Since Postmark joined the crew at ActiveCampaign, we’ve been busy growing methods to attach the 2 platforms, and we’re excited to share the primary large milestone with you: Introducing the Postmark App for ActiveCampaign.
With the brand new Postmark App for ActiveCampaign, you’ll be able to arrange and set off transactional emails from an automation, making it simpler than ever to embed transactional emails into your workflows.
What’s a transactional e mail?
Transactional emails are one-to-one distinctive messages that the recipient is anticipating to obtain. They’re normally triggered by the consumer and don’t require an unsubscribe hyperlink. Whereas transactional emails might help fulfill advertising and marketing wants by recovering deserted carts or re-activating inactive customers, these emails are primarily useful and supply an anticipated response to an motion or a request made by the recipient.
Advertising or bulk emails, however, normally distribute the identical content material to many recipients concurrently—promotions, reductions, and newsletters.
With the launch of the Postmark App, now you can seamlessly combine transactional emails into your automations.
Examples of transactional emails:
- Account creation affirmation
- Double opt-in messages like subscription confirmations
- Overview & suggestions requests
- Order affirmation
- Supply updates
- Password restoration
- Medical, monetary, and authorized statements
Get to know Postmark: the best-in-class supplier of transactional emails
With regards to getting transactional emails delivered quick and reliably, there’s one supplier that’s far forward of the competitors: Postmark.
Builders and technical entrepreneurs love Postmark for his or her straightforward to make use of e mail API, the excellent supply outcomes, and the human help. Right here at ActiveCampaign, we’re large Postmark followers too. Truly, we’re such large followers that we not too long ago acquired Postmark to be a part of the ActiveCampaign crew. Now, we’re on a mission to make Postmark and the world of transactional e mail extra accessible to entrepreneurs as nicely—and the brand new integration is a significant step in the direction of that. Let’s check out what it might do.
Ship transactional emails out of your automations in ActiveCampaign
For the primary time ever, entrepreneurs have the ability to arrange and set off transactional emails from inside ActiveCampaign—with out requiring a developer’s assist.
With the Postmark app, now you can set off transactional emails from any automation in ActiveCampaign – you not have to undergo the API! Merely add the Postmark CX app to your automation, join your Postmark account, and also you’re able to ship transactional messages.
Right here’s what else you are able to do with the Postmark app for ActiveCampaign:
- Use ActiveCampaign drag-and-drop e mail templates or import those you’re already utilizing. You not have to know code transactional HTML emails!
- Personalize messages utilizing buyer information from ActiveCampaign.
- Observe opens, clicks, deliveries, and bounces in Postmark
Get began with these pre-built Postmark automation recipes
Automation recipes are templates we’ve created to offer you a place to begin when creating an automation. They’re designed to be straightforward to import into your ActiveCampaign account so you’ll be able to tweak and undertake them for your small business’ particular wants.
We’ve created quite a lot of Postmark automation recipes to get you began in sending automated transactional emails. Verify them out!
The imaginative and prescient: deliver advertising and marketing, gross sales, and transactional messages collectively
It’s difficult to unify all of the messages you ship to prospects and make sure you’re delivering a cohesive expertise. In true ActiveCampaign trend, we’ll #iterate every thing all the time and make enhancements to the connection that guarantee your advertising and marketing and promotional messages, gross sales messages, and transactional messages are all part of a related buyer journey that places your prospects first. Take step one in the direction of a fully-connected expertise by establishing the brand new Postmark app with ActiveCampaign.
Able to get began? Begin a 14 day free trial or attempt the app as we speak →
