Whats up, communicators:
Elon Musk is at it once more. A leaked inside electronic mail reveals Musk is instating a strict return-to-office coverage for Tesla staff, writing, “For those who don’t present up, we are going to assume you will have resigned.”
Musk insinuated that distant staff don’t pull their weight in a Wednesday tweet:
They need to faux to work someplace else
— Elon Musk (@elonmusk) June 1, 2022
The Twitter responses had been…. Not form.
I am really in a position to get extra accomplished at dwelling, however that is cool. Be judgemental.
— Nikki (@IntrovertedNFJ) June 1, 2022
Nonetheless have the problem of individuals working in shut proximity (within the workplace) which will increase the possibility of getting COVID. Good to be protected at dwelling till that subject is resolved.
— Laurie (@LaurieLuvMovies) June 2, 2022
Are you kidding me? I’m truthfully far more environment friendly working remotely due to ineffective chit-chat. I feel most IT and Technical individuals would agree. There’s all the time somebody speaking simply to keep away from doing actual work
— Christine Hughes (@Christiney1) June 1, 2022
It’s one more reminder that inside comms ought to be handled as in the event that they’re going to be seen by your exterior audiences — particularly because it pertains to therapy of staff and employer branding.
Listed below are at present’s different high tales:
Meta COO Sheryl Sandberg broadcasts she’ll step down within the fall
Meta COO Sheryl Sandberg introduced her imminent resignation from the corporate this week in a publish to Fb.
The prolonged publish particulars Sandberg’s preliminary experiences on the tech firm and highlights among the accomplishments achieved over her 14-year tenure.
“It’s due to this workforce – previous and current – that greater than three billion individuals use our merchandise to be in contact and share their experiences,” she wrote. “Greater than 200 million companies use them to create digital storefronts, talk with clients, and develop. Billions of {dollars} have been raised for causes individuals imagine in.”
Sandberg additionally addressed some controversy that Meta has confronted with regard to the way it retains its customers protected and their data personal:
The controversy round social media has modified past recognition since these early days. To say it hasn’t all the time been simple is an understatement. Nevertheless it ought to be exhausting. The merchandise we make have a huge effect, so we’ve the accountability to construct them in a means that protects privateness and retains individuals protected. Simply as I imagine wholeheartedly in our mission, our business, and the overwhelmingly optimistic energy of connecting individuals, I and the devoted individuals of Meta have felt our obligations deeply. I do know that the extraordinary workforce at Meta will proceed to work tirelessly to rise to those challenges and maintain making our firm and our group higher. I additionally know that our platforms will proceed to be an engine of development for the companies all over the world that depend on us.
What it means: Sandberg’s message touches on practically each side of her time with Meta, from her “Lean In” e book to how the construction of the corporate will change after she departs within the fall. It’s a great instance of govt messaging that shines a optimistic gentle on a corporation whereas nonetheless making an attempt to deal with some controversies.
MEASURED THOUGHTS
A brand new report from Morning Seek the advice of reveals the relative significance of an organization’s ESG commitments to a client’s determination on the place to spend their cash.
Morning Seek the advice of’s breakdown of six “shopper profiles” reveals three teams by which shared values are the probably to have an effect on the place clients store.
From Morning Seek the advice of:
- Repute buyers say they need the manufacturers they store from to be a drive for societal good, however their precise conduct doesn’t match their attitudes: They’re simply as more likely to look the opposite means if an organization acts unethically as they’re to cease buying from it.
- Moral buyers — who are inclined to have increased family revenue and extra politically liberal views — pay loads of consideration to firm stances and insurance policies on moral issues, sustainability commitments and variety, fairness and inclusion commitments. This cohort is proactive about strolling the stroll — 3 in 4 members of this group stated they’ve boycotted an organization for political causes up to now yr, and 71% have spent cash with an organization on account of its political stances.
- Expertise buyers are extra seemingly than another group to prioritize the in-person buying expertise alongside model ethics. They need to store from manufacturers that promote environmentally pleasant merchandise, in addition to from corporations that deal with their staff effectively — one thing that correlates straight with their in-store buying expertise.
The information reveals that whereas many patrons say they select their manufacturers primarily based on moral and social values, many shoppers received’t really put their cash the place their mouths are.
Learn extra from the Morning Seek the advice of report right here.
Disney followers slam firm’s Delight Month messaging
Disney followers haven’t forgotten the “Don’t Say Homosexual” debacle, it appears. In replies to Disney tweets about Delight Month, Twitter customers constantly introduced up the corporate’s preliminary failure to publicly deal with the controversial Florida legislation and made accusations of “rainbow washing.”
Yeah, certain…#RainbowWashinghttps://t.co/YLKKRis4XX
— Drya (she/her) (@JessyFanja) June 1, 2022
effectively….
present us that you just care. for years, you made it clear that you do not, even going so far as donating cash to politicians who supported a sure Flordia invoice focusing on the very group you are attempting to suck as much as proper now.
you need to sort things, then nice. SHOW US
— Circle (@Circle__Studios) June 1, 2022
Others known as on Disney to do extra than simply publish Delight Month messaging:
Good tweet, however please give us extra LGBTIQ characters. In any other case it feels hypocritical.
— Juan Roures (@JuanRoures) June 1, 2022
— Animation Tweet Metropolis (@AniTweetCity3) June 1, 2022
This u?
I suppose pleasure solely issues when you possibly can revenue off of it with rainbow merch and twitter posts promoting LGBTQ+ characters in your streaming subscription service. pic.twitter.com/NRxgo9r77c
— Christian Hannah (@TheHannahcast) June 1, 2022
Why it issues: It’s no shock that audiences are having a tough time believing in Disney’s Delight Month messaging following the “Don’t Say Homosexual” invoice controversy. It ought to function a great reminder to PR execs that rebuilding belief with audiences after a scandal takes various public statements and tweets.
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