Sephora opened its first UK retailer in Westfield mall, White Metropolis, London, on 8 March. The brand new retailer supplied a limited-edition goody bag to the primary 300 prospects.   

That is the primary retailer after the model left the UK in 2005. After a profitable on-line attain, Sephora has lastly hit the bodily markets, beginning with a distinguished location.   

Sarah Boyd (Managing Director, Sephora UK) mentioned, “After the launch of our web site final autumn, we’re thrilled to open our first Sephora retailer in certainly one of London’s most vibrant procuring locations.”  

The acclaimed world make-up model provides an assortment of services within the new outlet. The 6,000-plus sqft space retailer may have greater than 135 model merchandise, together with its personal.  

Together with prime beauty treats, there might be in-store providers like Sephora’s maiden lip bar and Profit forehead bar. As well as, the shop will provide options like wrapping stations, self-checkout, skin-diagnostic, perfume engraving and make-up providers, and so on.  

“This new retailer will showcase Sephora’s best-in-class magnificence experience and supply distinctive providers to UK prospects, together with make-up, skincare, haircare, perfume, physique, and personalised gifting.”  

The model had 5 shops within the UK within the early 2000s. Nonetheless, after going through fierce competitors from different manufacturers similar to Superdrug, they closed all retailers in 2005. Since then, that is the primary UK retailer after an 18-year hiatus.  

Sephora will host workshops, talks, and masterclasses with make-up specialists over the following 5 days. As an alternative of tickets, these occasions are open to the general public and can work on a “first come, first served” foundation.