Sephora opened its first UK retailer in Westfield mall, White Metropolis, London, on 8 March. The brand new retailer provided a limited-edition goody bag to the primary 300 clients.
That is the primary retailer after the model left the UK in 2005. After a profitable on-line attain, Sephora has lastly hit the bodily markets, beginning with a distinguished location.
Sarah Boyd (Managing Director, Sephora UK) mentioned, “After the launch of our web site final autumn, we’re thrilled to open our first Sephora retailer in one in all London’s most vibrant procuring locations.”
The acclaimed world make-up model affords an assortment of services within the new outlet. The 6,000-plus sqft space retailer may have greater than 135 model merchandise, together with its personal.
Together with prime beauty treats, there will probably be in-store companies like Sephora’s maiden lip bar and Profit forehead bar. As well as, the shop will supply options like wrapping stations, self-checkout, skin-diagnostic, perfume engraving and make-up companies, and many others.
“This new retailer will showcase Sephora’s best-in-class magnificence experience and supply distinctive companies to UK clients, together with make-up, skincare, haircare, perfume, physique, and personalised gifting.”
The model had 5 shops within the UK within the early 2000s. Nevertheless, after dealing with fierce competitors from different manufacturers reminiscent of Superdrug, they closed all shops in 2005. Since then, that is the primary UK retailer after an 18-year hiatus.
Sephora will host workshops, talks, and masterclasses with make-up consultants over the following 5 days. As a substitute of tickets, these occasions are open to the general public and can work on a “first come, first served” foundation.