Buyer progress elevated Semrush’s full-year income by 35% in 2022 to $254.3 million, up from 188.0 million in 2021.
Semrush expects to interrupt even or present a small revenue in 2023. It misplaced $33.8 million in 2022.
The corporate is financially sturdy; money and short-term investments totaled $237.5 million on the finish of 2022.
Clients. Semrush added 13,000 clients in 2022 and ended the yr with 95,000 paying clients, up from 82,000 clients in 2021. Semrush clients who paid greater than $10,000 yearly grew by greater than 50% year-on-year.
The corporate additionally reported its platform had greater than 800,000 free lively customers, up greater than 50% year-on-year, and noticed “file ranges of recent buyer registrations and trials.”
Workers. Semrush ended the yr with greater than 1,300 staff and greater than 200 contractors.
The corporate additionally reported it has accomplished a profitable relocation of about 600 staff who had been based mostly in Russia, previous to the nation’s invasion of Ukraine final yr, to new workplace areas (Spain, the Netherlands, Germany, Armenia, Serbia, Cyprus, and the Czech Republic).
Why we care. These monetary outcomes from Semrush affirm there continues to be sturdy demand for search engine marketing and search engine marketing platforms. Additionally, the corporate is money wealthy and expects to succeed in profitability subsequent yr. Which means the 2022 losses don’t jeopardize the corporate’s ongoing operations.
Solely “minor fine-tuning” want to assist Semrush clients be present in chat-based search. “The outputs of (chat-interface search) are literally similar to what occurs in case you attempt to produce (a) featured snippet based mostly on a few high articles,” is how Semrush president Eugene Levin responded to an analyst’s query about serps transitioning to speak interfaces. He added:
- “So from a technical standpoint, optimizing for that is similar to optimizing for featured snippets, which [we have helped] folks to do for a really very long time. And truly, we’ve seen a variety of demand for these options and assist of our monitoring function snippet, in addition to proactive suggestions about how folks can… be talked about in these options snippets.”
- “At this level, we don’t know what the ultimate implementation (of search outcomes) goes to be. We now have solely seen a few examples being carried out their method to this, which is, I believe, very user-friendly.”
Dig deeper. Semrush Proclaims Fourth Quarter and Full Yr 2022 Monetary Outcomes.