Christmas for shoppers is like strolling by way of responsibility free at an airport, a seasoned observer of such issues informed me, you lose all sense of cash – you’re there on this parallel universe so that you simply spend it.

First up isn’t a Christmas advert, it’s from Hilton to plug its lodges across the latest Las Vegas Grand Prix (which appears to have gone OK after the stickiest of begins – David Beckham was there so it should have been all proper.) But it surely’s type of seasonal.

From Dentsu Artistic, that includes racing driver Lando Norris. It’s his birthday.

‘A’ for effort anyway.

Then Diageo’s Rockshore (lager and cider) from M&C Saatchi, that includes Ronan Keating and another person who I assumed was one other former boy-bander however he’s speculated to be the producer.

Simply as bizarre in its personal approach.

Now Larger Anglia railways which, I assume, is definitely operating some trains at Christmas (though most UK rail corporations appear to not.) The pink rabbit is definitely a hare it appears. From London company Atomic.

Larger Anglia’s The Surprise of Christmas from Atomic London on Vimeo.

Hilton I get though it’s stretching credulity approach too far – Lando would certainly be chucked out. However the others?