Seaman Schepps is getting into a brand new jewellery class.

The roughly 120-year-old heritage jewellery model is launching its first males’s assortment Wednesday, providing a spread of rings, bracelets and necklaces that leverage the Seaman Schepps archives and fashionable ladies’s kinds.

“As vogue has developed for males, males are usually not simply sporting grey fits and white shirts to work anymore,” mentioned Anthony Hopenhajm, the proprietor of Seaman Schepps. “They’re sporting issues which are a bit extra attention-grabbing. As an alternative of sporting, let’s say, cuff hyperlinks and ties, you discover loads of males sporting bracelets or rings they usually’re very comfy sporting a neck chain.”

Seaman Schepps’ males’s jewellery assortment provides new takes on its tried-and-true kinds, however match for males. Standout items embrace the Daytona Hyperlink bracelet, which is a model of its bestselling Mousetrap bracelet made in 22-karat yellow gold, and the Verona Chain bracelet, which is made with 18-karat gold and could be accented with black onyx, lapis, sapphires or diamonds.

Different kinds embrace a spread of signet rings, that are bespoke gadgets that may be custom-made with initials or household crests. Items from the boys’s assortment begin at $2,500.

“I wouldn’t say it’s the youngest particular person, however I believe it’s extra somebody who’s a bit bit settled,” Hopenhajm mentioned concerning the assortment’s goal buyer. “A person who’s comfy and enjoys sporting effective high quality doesn’t should have the initials blazoned throughout his T-shirt, however prefers to have effective high quality contained in the clothes that they’re sporting and doesn’t need the showiest factor on the planet, however desires one thing that basically has effective workmanship and craftsmanship and design.”

Whereas Seaman Schepps has supplied males’s items previously, together with its fashionable cuff hyperlinks made by Hopenhajm’s different model, Trianon, that is the jeweler’s first devoted males’s assortment.

The gathering comes at a time of rising curiosity within the males’s jewellery class, as many retailers are increasing their choices to satisfy buyer demand.

“I might say over the past two or three years we’ve observed that males have been dressing a bit bit extra casually they usually have been a bit extra open and actually have been jealous that solely their woman pals may put on jewellery,” Hopenhajm defined. “So, I discover simply usually males pay extra consideration to how they appear bodily. I believe a part of that is also they don’t thoughts placing on a fairly piece of knickknack.”

Hopenhajm defined that whereas Seaman Schepps doesn’t launch new collections on a seasonal foundation, the jeweler does plan to proceed increasing its males’s choices sooner or later.

“My perspective towards design is de facto to not make one thing that’s modern right this moment,” he mentioned. “However, to create one thing with actually good design that may outlast the unique time it was made for and remains to be fascinating.”