Co-Founder and VP of Advertising and marketing
Mada co-founded Department in 2014, masterminding the community-driven advertising technique behind the corporate’s early, explosive success. Mada at the moment leads advertising and new market improvement for Department, and she or he stays deeply concerned within the firm’s international tradition initiatives, which have led to a number of trade awards.
Dec 05, 2022
It’s an honor for Department to as soon as once more unveil the winners of the Cellular Development Awards. Thanks to our judges who narrowed it down to only eight winners. These manufacturers have showcased their efforts from the previous yr and exemplify the spirit of innovation and progress. We’re so excited to see the place they take their manufacturers within the years to return and we’re excited to proceed partnering with them within the New 12 months.
Listed here are the winners in all eight classes:
Greatest App Adoption Marketing campaign: Recognizing a extremely profitable app adoption marketing campaign.
Firm: Expedia Group
Marketing campaign: Expedia used machine studying to extend app adoption to grasp traveler’s wants and make applicable suggestions by means of Expedia’s reserving expertise. They customized their messaging and content material for every consumer to make sure they have been rendering info most related to them so as to simplify the consumer expertise and drive engagement. Behind every message, Expedia included a Department deferred deep hyperlink to create a seamless journey into the app.
Greatest Retention Marketing campaign: Recognizing a marketing campaign delivering the perfect retention marketing campaign on cellular.
Firm: Ancestry
Marketing campaign: To retain present app customers and drive consumer acquisition, Ancestry launched a devoted e mail marketing campaign that includes the primary advantages of the Ancestry app with the topic line: “The Ancestry app can try this?!” Utilizing Department’s Common E mail, they have been capable of customise the CTAs and redirects all through the e-mail to create a personalised expertise for his or her customers.
Greatest Total Development Marketing campaign: Recognizing manufacturers which have created new and modern channels, methods, techniques, or methods to extend cellular progress over the previous yr.
Firm: Jersey Mike’s
Marketing campaign: Jersey Mike’s launched the Day of Giving marketing campaign to drive scalable progress, improve model consciousness, and drive donations all through the month of March. The marketing campaign was promoted throughout all main channels, together with tv, offline, paid and natural social media, associates, e mail, textual content messages, and push notifications. Utilizing Department, Jersey Mike’s was capable of analyze the marketing campaign efficiency and establish which channels drove the best variety of in-app conversions.
Greatest Referral Marketing campaign: Recognizing a marketing campaign that has elevated app adoption and engagement by means of best-in-class referral campaigns.
Firm: GoMechanic
Marketing campaign: So as to create a easy onboarding expertise, GoMechanic launched a strong referral marketing campaign to develop its consumer base whereas concurrently rewarding present customers. Utilizing Department’s deferred deep linking answer, GoMechanic powered its incentive-based referral program by permitting referrers to generate distinctive Department Hyperlinks contained in the app and share them with their buddies to obtain the app. Upon finishing the required in-app actions, each the brand new consumer and the referrer have been rewarded.
Greatest QR Code Marketing campaign: Recognizing campaigns which have reworked conventional offline advertising by delivering a world-class QR code expertise.
Firm: New Look
Marketing campaign: To assist drive customers from cellular internet and offline sources into the app, New Look leveraged Department QR Codes to create a seamless expertise for its in-store prospects. By utilizing Department, New Look was capable of create distinctive QR codes for every retailer to incentivize retailer managers and measure efficiency on a store-by-store foundation.
Greatest Natural Social Marketing campaign: Recognizing the simplest natural promotion strategic and advertising campaigns throughout social to drive app acquisition, engagement, and retention.
Firm: Planet Health
Marketing campaign: As a enterprise, Planet Health seemed to interrupt into the youthful era of budding health lovers to extend their social media presence and improve adoption of their mobile-first options. In flip, Planet Health introduced its Excessive Faculty Summer time Go marketing campaign, or HSSP, throughout social media. By way of this, they inspired sharing, engagement with followers, and virality throughout Fb, Instagram, and TikTok.
Greatest Influencer Marketing campaign: Recognizing a extremely profitable influencer advertising marketing campaign that drove app adoption and elevated app engagement.
Firm: nate
Marketing campaign: So as to break down silos and walled gardens inside the affiliate marketing online and creator group, nate sought to create a unified purchasing answer the place creators can information their audiences to a single vacation spot so as to assist manufacturers get elevated consciousness, buy and affiliate fee with out cumbersome integrations or maintenance. This launched nate’s Creator Program. Utilizing Department’s superior deep linking answer, the Creator Program permits creators to seamlessly purchase followers regardless of which social entry level they arrive from.
Greatest Use of First-party Knowledge: Recognizing a profitable marketing campaign that used first-party knowledge to ship a personalised end-to-end expertise for patrons.
Firm: Domino’s Pizza Indonesia through Capillary Applied sciences
Marketing campaign: Domino’s sought to transform new customers into loyal prospects and improve their common order worth or AOV whereas repeatedly partaking with them to remain high of thoughts. With a customer-centric strategy, Domino’s Indonesia partnered with Capillary Applied sciences to guage gaps within the current understanding of their buyer. Utilizing these insights, Domino’s Pizza was capable of execute customized campaigns, primarily based on AI-powered insights supplied by Capillaries superior CRM platform, to create a mobile-first technique that will encapsulate and encourage loyalty.
Co-Founder and VP of Advertising and marketing
Mada co-founded Department in 2014, masterminding the community-driven advertising technique behind the corporate’s early, explosive success. Mada at the moment leads advertising and new market improvement for Department, and she or he stays deeply concerned within the firm’s international tradition initiatives, which have led to a number of trade awards.
Dec 05, 2022
