Excessive fives and fist bumps for each one who took the time to submit pitches for this years’ group speaker spots!
Our choice committee learn, watched, and researched, whittling issues right down to a shortlist of prime contenders after which learn, watched, and researched some extra to find out if a possible speaker and their discuss could be an ideal match for the MozCon stage. We take numerous issues under consideration throughout our assessment, however finally there are three predominant elements that decide our last picks:
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Power of the pitch (e.g., worth, relevance to the viewers, and so forth.)
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Can the content material fairly be delivered within the time allotted?
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Does it match with general programming and agenda?
After a lot deliberation, we settled on seven (sure, we added a seventh) group audio system that we’re assured are going to be an incredible addition to the MozCon Stage.
Seize a seat and see for your self!
Prepared to fulfill your MozCon Group Audio system?
Chris Lengthy (he/him), VP of Advertising, Go Fish Digital
Chris is the VP of Advertising for the Go Fish Digital staff. He works with distinctive issues and superior search conditions to assist purchasers enhance natural site visitors by way of a deep understanding of Google’s algorithm and internet expertise.
Discuss: Superior On-Web page Optimizations
Take your on-page optimizations to the next-level utilizing superior ways for one of the crucial frequent website positioning duties. This presentation goes past merely including key phrases to indicate how one can make the most of instruments akin to IBM’s Pure Language Understanding to search out semantic entities of competitor pages, how Google’s EAT pointers apply to content material, and what actionable steps you possibly can take to enhance content material, carry out on-page content material experiments, and measure the impression of these assessments.
Debbie Chew (she/her), website positioning Specialist, Dialpad
Debbie Chew is an website positioning Specialist at Dialpad with a deal with content material and website positioning. With over eight years of expertise in digital advertising and marketing, she’s enthusiastic about hyperlink constructing and serving to different entrepreneurs on this and different areas of website positioning.
Discuss: Capitalize on the Hyperlink Potential of a Analysis Report
There are lots of sorts of hyperlink magnets, however there’s one which’ll by no means exit of favor: data-backed analysis studies. When performed effectively, you are creating a bit of content material that helps your E-A-T, drives backlinks, and is genuinely attention-grabbing content material in your target market. This discuss will cowl the totally different steps wanted not simply to create a analysis report, however to create one that may get hyperlinks.
Emily Brady (she/her), website positioning Advisor
Emily has labored within the website positioning trade for 10 years as a person contributor and staff lead in each company and in-house roles. Her focus contains content material, native, schema, and on-site website positioning — all of which she’s executed for small and enterprise companies alike.
Discuss: Get Your Native website positioning Recipe Proper with Content material & Schema
Native website positioning will be a lot greater than off-site listings, so let’s discuss it! Through the use of content material and schema on native touchdown pages, companies can create distinctive worth that satisfies clients and search engines like google and yahoo.
Karen Hopper (she/her), Efficiency Advertising Strategist, Razorfish
Karen brings a data-driven perspective to every part she does, from testing to artistic, e-mail to social media, promoting to web sites to textual content messages. She spends her days serving to purchasers perceive their information, and A/B testing nearly every part.
Discuss: Past the Button: Checks that Really Transfer the Needle
In a world that has one million totally different choices for each artistic component… the place do you begin? How are you aware this or that component is the place you will see an impression large enough to make a distinction in your backside line? That is the primary query CRO strategists get requested, and the reply each time is: it relies upon! This session will stroll by way of methods to perceive your testing alternatives, generate check concepts, and measure your outcomes with scientific accuracy.
Paxton Grey (he/him), CEO, 97th Flooring
Paxton Grey serves because the CEO of 97th Flooring, the staff behind award-winning work for mid-market to enterprise purchasers like EOS, Google, Superstar Cruises, AT&T, and Salesforce. He has been constructing company advertising and marketing groups for 13 years.
Discuss: How True Leaders Remodel a Advertising Division right into a Dream Workforce
There are hidden, structural elements holding stellar entrepreneurs (and their groups) again‚ and it is not their fault. Uncover what these elements are, methods to root them out, and methods to assist your present staff members attain their potential.
Petra Kis-Herczegh (she/her), Options Engineer, Yext
Discuss: Issues I Discovered from Gross sales Groups that Each website positioning Ought to Know
Whether or not you are making an attempt to construct a enterprise case or get buy-in in your website positioning venture, among the core challenges will come right down to the identical factor: How effectively are you able to promote it? As SEOs, we frequently overlook that regardless that we spend our day-to-day analyzing information and optimizing content material and web sites for bots, on the finish of the day, we’re working with human beings — and a few of these individuals have choice making energy over what we are able to and might’t obtain in our roles. That is the place studying set of gross sales abilities turns into essential. On this discuss, Petra will discover among the key abilities and strategies gross sales groups use, and how one can apply these to your website positioning work.
Tina Fleming (she/her), Senior Model Strategist, Designzillas
Tina Fleming, Sr. Model Strategist at Designzillas, is a degree 20 inbound advertising and marketing mage with questing expertise in conversion advertising and marketing and website positioning. Her passions lie inside the realm of unifying digital methods, clarifying model messages, and being ferocious.
Discuss: How Advertising Information Intelligence Skyrocketed Our B2B Conversions
If you wish to geek out on information, you’ve got come to the fitting session. And we’re not speaking about Google Analytics or your plain ol’ CRM information. We’re speaking about de-anonymizing your web site site visitors, offering one-on-one customized consumer experiences, shortening your lead kinds with out lacking out on beneficial data, and doing every part you possibly can to get to that SQL. On this presentation, Tina will demystify the fundamentals of promoting information intelligence, reveal actionable methods in your day-to-day conversion advertising and marketing, and share actual examples of how her company has skyrocketed B2B conversions with the addition of promoting intelligence.
