Sarah Burke is the Knowledge and Analytics Supervisor at Cypress North, she has been with the corporate for seven years, beginning as a digital advertising and marketing supervisor. Previous to that, she labored for 2 years at LocalEdge.

We mentioned a few of the early search engine optimisation methods used when she was doing search engine optimisation at her earlier job. Her search engine optimisation job was fairly outdated, touchpoints, do particular duties, and transfer on to the following website. She actually didn’t see the entire image of what was happening with the account and she or he needed to see a bigger image. So when she got here to Cypress North she was in a position to see extra of the total view of the tasks. Then Sarah moved into extra of an information analytics position within the firm.

We then reminisced concerning the outdated days of analytics, from printing out uncooked log information, then how Urchin (now Google Analytics) would course of log information and now analytics doesn’t take a look at log information however you add a snippet of code to trace. Now we have now Google Analytics 4 and its new method of monitoring, which is not good. However traditionally we have now gone by large modifications with analytics, so a few of us are getting used to it.

We then spoke a bit extra concerning the Google Analytics 4 change and the way there is no such thing as a strategy to migrate knowledge over. We spoke additionally spoke about some options to GA4. We spoke concerning the variations between Google Analytics 4 and Common Analytics 3.

You’ll be able to study extra about Sarah Burke on Twitter @DataBySarah or on LinkedIn.

Half two is coming quickly.

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